The Top Our Social Times Posts of 2016

The year just gone was another big one for social media, but which articles proved to be most popular with our audience? Read on to find out...

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What a year 2016 was. Brexit, Trump, Bowie… it was without one of the most turbulent years in recent history.

And what about the world of social media? Nothing ever stands still and 2016 was certainly no different. Here, in no particular order, are the top Our Social Times posts of 2016…

How are online gaming and bingo companies using social media?

Online gaming and bingo companies are behind the curve in terms of social media marketing. At the Online Bingo Summit in London earlier this year, OST Managing Director Luke Brynley-Jones highlighted the challenge and cited opportunities for improvement.

9 of the best free social media monitoring tools

Social media monitoring has come a long way in the past 10 years. From free social media monitoring tools to full social search platforms that permit Boolean searches, track back months (or even years) and integrate social analytics and social CRM features, monitoring has boomed into a multi-billion dollar industry. In this post we had a look at nine of our favourite free tools.

9 of the best social media monitoring tools

Mobile marketing: not as simple as it first seems

Among the many startling mobile statistics published online, perhaps the most amazing is that the global number of mobile phone subscriptions (7.4 billion) worldwide has surpassed the world’s population (7.3 billion) and, somehow, continues to rise. Does this mean you should focus your marketing resources on optimising for mobile users? We addressed that question in this popular post.

blog mobile marketing

Snapchat Spectacles: What do they mean for marketers?

Snapchat Spectacles are here. The big question now is: how do they work? And perhaps more importantly, what do they mean for marketers? In this post we took an in-depth look at Snapchat’s gadget.

Snapchat spectacles for marketers

An introduction to chatbots: the future of customer engagement

Social media chatbots represent a the bold new frontier for SMEs and marketing professionals. But what exactly are chatbots? How can you use them? And why do they represent such a huge opportunity? We answered those questions and more in this post.

Chatbots

10 Facebook Marketing Mistakes You’re Probably Making

According to a 2015 report, an incredible 66% of brands don’t have a Facebook strategy. That means two thirds of brands are just muddling along with no idea of what they want to achieve on Facebook or how they’re going to achieve it. This comprehensive guide explored all the potential pitfalls many brands are falling into on a regular basis.

Facebook Marketing Mistakes

Twitter is closing down Vine. What went wrong?

In this post, we reported that Twitter announced they were closing down Vine, their short video platform and app. While the platform will apparently continue to run and Vines will exist for the foreseeable future, Vine isn’t allowing new signups and activity is expected to decline following the announcement.

Twitter closes Vine

How Instagram Drafts could transform your marketing

Following a beta test, Instagram rolled out Instagram Drafts to all 500 million of its users. For a social media platform that thrives on immediacy, this heralded a change in thinking. But what is the Drafts function? And what does it mean for those of us who use the photo-sharing platform for marketing? This post revealed all.

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8 Ways to Use Instagram Stories to Promote Your Business

Talk about an instant hit. Instagram Stories sailed to 100 million daily active users within just two months of launch. But how can you use Stories to promote your business?

Instagram Stories

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