US TV show, Good Morning America, has announced on Twitter that Twitter will be making an announcement on TV. Curious situation!
— Good Morning America (@GMA) April 18, 2013
The big announcement is likely to be the launch of Twitter Music. Buzz concerning this service has been growing during the past month after Twitter acquired the music discovery service We Are Hunted. At the time, CNET reported that the app will “suggest artists and songs to listen to based on a variety of signals, and is personalized based on which accounts a user follows on Twitter.”
Twitter’s Ryan Seacrest offered some further insight last week, revealing that it will show what artists are trending and help users discover up and coming artists. You sign up for the app here, although it is not yet live.
lovin the app…shows what artists are trending, also has up and coming artists… spinning u now @frankturner
— Ryan Seacrest (@RyanSeacrest) April 11, 2013
If Good Morning America’s tweet is to be believed, I find it bizarre that Twitter is choosing to make its announcement on TV. It would not be the first time they have done this, with last year’s redesign being revealed by Dick Costolo on the Today Show. But is this not precisely what Twitter is for? Thousands of companies turn to Twitter disseminate news to a global audience, whilst they themselves turn to a US TV show.
So what do you think the big announcement will be? And are Twitter right to announce it on TV?