As conference hosts ourselves, we know that social media can transform what might have been a hum-drum event into a dazzling success. By adopting social media best practices, Event Organisers can rally their attendees, increase affinity, stimulate engagement and sustain the event buzz long after the event has finished.
This new infographic from Eventility, an event management platform, highlights these best practices in 4 incredibly easy steps.
The first thing to note is that the role of social media extends far beyond event promotion and if that’s all you’re doing, you’re missing a trick. For example, social networks provide a remarkably easy way to collect RSVP’s and generally have a higher response rate than paper invitations.
Social media also offers the opportunity to involve attendees in the actual organisation process. By asking your audience to vote for their favourite speakers, bands or activities, you can create an event programme that you know people will enjoy. What’s more, by giving attendees a voice and making them feel involved, you’re also likely to increase the affinity they feel towards the event.
Once you’ve plugged the hashtag, released some promotional videos, and encouraged your attendees to share the event with their friends and followers, you ought to have a respectable turnout – but the work doesn’t stop there. Utilising social media on the day itself can enhance the attendee experience and ensure your event reaches a much wider, global audience.
Some simple ways of doing this include live streaming, check-ins, Twitter walls and offering prizes to the most engaged attendees, but it’s also important to consider the role of social customer service. Users are increasingly turning to social media for customer care issues, so Event Organisers will need to identify and respond to enquiries quickly.
There are also ways of maintaining the buzz long after the event has finished. The Columbus Marathon is highlighted as an excellent example of this, as they manage to maintain an engaged online community all year-round. Once the training season gets underway and the promotion starts, they have a ready-made community at their fingertips.
Lastly, don’t forget that social media is a valuable source of feedback. By using a social media monitoring tool to analyse the conversation during and after the event, you can ascertain what was popular and what could be improved. For instance, what did attendees say about the venue or the catering? Was it easy to get there? What speaker/ band/ activity generated the most buzz?
Following these simple steps is sure to give any event a boost and when you consider that it is nearly all free to enact, there’s no excuse for Event Managers not to be taking advantage of social media.