16 Statistics to Show Why Instagram Marketing is Crucial

At the time of writing only 28% of marketers use Instagram for marketing - if you're one of the 72% here are some statistics to get you thinking.


Instagram has quickly grown into a massive social network with both a mobile and web presence. It shows no signs of slowing down, yet only 28% of marketers use Instagram for marketing. If you aren’t using Instagram as a marketing platform, here are some statistics to get you thinking.

The power of visual content is becoming increasingly important for marketers. Studies show that the visual appeal matters in 93% of cases when people go to make a purchase. Visual content is not only easier and faster for the human brain to process, it is a great way to generate more attention and leads. Photos can make or break your marketing strategy and should be considered highly important.

If you need advice on creating or implementing a solid Instagram strategy, get in touch.

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