Vine as we know it is officially dead.
The video-sharing app has finally been discontinued by Twitter, which will now introduce its own loop feature for videos shorter than 6.5 seconds.
Twitter announced last October that they would be closing down Vine, and users had until today (18th January) to download their videos or lose them forever.
TechCrunch reported last November that Twitter was considering selling the app they bought as a pre-launch start-up in 2012, but the sale ended up being a non-starter. No official reasons were given, but presumably Twitter decided there were just too many risks associated with handing over the keys to a third party.
Twitter endured a tough year in 2016, but they now have the opportunity to become the network of choice for viewing short video clips.