70% of SMEs “Hate” Groupon (+ other bizarre Social Media factoids)

An interesting, if slightly gimmicky, survey from email marketing company iContact revealed some interesting statistics about how small businesses (SMEs) view the leading social networks. I’ve added the...

An interesting, if slightly gimmicky, survey from email marketing company iContact revealed some interesting statistics about how small businesses (SMEs) view the leading social networks. I’ve added the obligatory infographic (below), but here are the summary findings:

  1. 76% like Facebook, with non-profits being most in favour, but just 30% of SMEs in insurance and finance are fans.
  2. 70% of businesses “hate” Groupon with 80% of financial service SMEs hating it. The suggestion is, they are least likely to want a spa or fish pedicure. Can’t argue with that.
  3. SMEs are roughly 50/50 about Twitter, with slightly more of them liking it (54%). Curiously, large organisations with $100 million+ in revenue were most in favour of it.
  4. The jury’s out on Google+, with SMEs waiting to see how it fares (along with the rest of us).
  5. LinkedIn is very popular among SMEs with 63% liking it and companies with fewer than 50 staff being the keenest. Making up for their dislike of Facebook and Groupon, 82% the financial services sector SMEs like using LinkedIn.

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6 comments

  1. Stephen Morris Reply

    Seems to be a lot of negativity around Groupon at the moment, especially from SMEs who feel they’ve been mis-sold an opportunity to generate new, repeat customers. Inevitably, Groupon attracts bargain-hunters and not quality, long-term customers. 

    Like all businesses, SMEs just need to be clear about their business model, what they’re willing to pay to acquire customers and choose which platforms are most appropriate. Inbound marketing should really be part of the mix, using content to get found and then qualify the kind of prospects their business needs.

    Best,
    Stephen.
    http://www.strangepr.com/

    1. Luke Brynley-Jones Reply

      Thanks for your input Stephen. Sound advice. I also know a lot of SMEs that love Groupon.

  2. Peter Reply

    If you like what Groupon delivers in terms of footfall but don’t like the fact that Groupon advertises Groupon, does not deliver new customers that stay loyal and charges very high fees then take a look at http://www.cashbackpoint.com
    Problem solved!

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