At Monitoring Social Media New York on 4th November, Chase McMichael, CEO of Infinigraph – which was recently featured in a Wall Street Journal article on social data mining – will speak about how keyword monitoring (the mainstay of social media monitoring since it’s inception) is finally changing.
The pitch for his presentation is: “Keyword-based social monitoring tools are difficult to optimize for targeted content delivery. They can also be difficult to use. In this session you will learn how, by leveraging your customers’ “Content Consumption Graph” you can not only deliver more relevant content but also dramatically boost engagement with that content. You will also see how advanced social intelligence techniques can deliver detailed graphs with insightful audience data.”
We actually use Inifinigraph to identify people to invite to our social media marketing conferences. It’s a smart solution that tracks the context of conversations and helps you identify like-minded individuals, or, as Chase puts it in the WSJ article: “We take an incomprehensible amount of information and make it intelligent”. It’ will be worth coming along if you’re in town. Alternatively follow the Twitter stream at #MSM10.