I’ve finally got to read through Scott Klososky’s “Enterprise Social Technology“, which his publishers kindly sent me a copy of. The strapline of the book is, “Helping Organisations Harness the Power of Social Media, Social Networking, Social Relevance” – which I though was pretty clear and sensible. As it turns out, the rest of the book follows that theme; it’s a clear, sensible and no-nonsense guide to systematizing social media within an organisation. At a time when time management in social media is coming to be fore for most companies, this is a truly worthy pursuit.
The book covers everything from Setting Goals to Security and Regulation, stopping by at Reputation Management, Crowdsourcing and ROI Measurement en route. It’s a methodical approach that I’m sure will be invaluable to a lot of confused managers trying to made sense of who should what, how it’s measured and how you join up the dots. The summaries of each chapter at the end are helpful too for reviewers and other lazy types 😉
The book itself was, in fact, crowdsourced – having found a number of experts for each topic, they received submissions for each chapter then picked the best one (they even crowdsourced the cover design). The methodology for producing the book is described in detail in the last chapter.
This maybe where the book falls down a little. While care has been taken to match up the chapters, without an expert on all the topics inside curating it very carefully, it’s difficult to fact-check. In my brief read through I spotted a few errors: Sentimentmetrics.com is listed as “another sentiment-measuring tool”, when in fact it’s a full service monitoring tool. There are also a few invented expressions which could confuse or mislead the reader: “eWord of Mouth” and “eWOM” is not a term/acronym most social media marketers would recognise (WOM is fine).
I also found Enterprise Social Technology a little dry to read, but I guess it’s not trying to be “The Long Tail” or “The Tipping Point“. It’s a practical manual to be read and acted on, not a page-turner. In that respect it’s a good, solid guide and one I’ll recommend to my business clients.