The latest techniques and insights into B2B social media marketing
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B2B Social MediaThe pitfalls of using social media for recruitment
With more and more job seekers turning to social media to find their next opportunity, we’re heading towards a revolution in recruitment.
By Rebecca Harper -
B2B Social Media
How to incorporate social media into B2B content marketing strategies
Have you let your brand's social networks slip into auto pilot? Here's how to take back control and reap the benefits...
By Magnus Linklater -
B2B Social Media
7 ways to use social media for B2B lead generation
Social media is a ready-made B2B lead generation tool - which is why you need to be using it today. Find out how in our comprehensive guide.
By Molly Clarke -
B2B Social Media
What is the best value webinar tool?
What is the best value webinar tool that’s both affordable and enables you to present to large audiences? We review the best, and the rest.
By Jeremy Taylor -
B2B Social Media
Survey reveals mixed bag for B2B social media measurement
A new report has shone a spotlight on social media measurement in B2B sectors and unearthed less than encouraging results.
By Paul Roberts -
B2B Social Media
How to use social media in niche B2B marketing
Reaching niche B2B audiences can be a challenge for companies in specialist fields, but it needn't be like looking for a needle in a haystack.
By Paul Roberts -
B2B Social Media
Have you tried the amazing new LinkedIn mobile app?
The long awaited re-design of LinkedIn's mobile app has been launched on the App and Google play store. The big question is: has LinkedIn addressed common complaints about the old app being messy and disjointed?...
By Mark Lesniak -
B2B Social Media
Which digital marketing technique works best for lead generation?
We asked over 130 digital marketing consultants which marketing techniques they consider better for driving awareness and lead generation. The results were surprising. Social media and content marketing split our audience down the middle, with...
By Allison Kelleher -
B2B Social Media
8 (genuinely useful) B2B Content Marketing Tips
The history of B2B marketing is not an illustrious one. Most companies have relied on simply pushing out information (in rather boring formats), advertising or attending trade shows to attract new customers. For anyone seeking...
By Luke Brynley-Jones -
B2B Social Media
Are social media and content your most effective marketing activities?
It is often suggested that social media is either a waste of time for businesses (not a view we'd ascribe to!) or relatively ineffective as a marketing channel, largely because of the time it takes...
By Luke Brynley-Jones
