The long awaited re-design of LinkedIn's mobile app has been launched on the App and Google play store. The big question is: has LinkedIn addressed common complaints about the old app being messy and disjointed?...
We asked over 130 digital marketing consultants which marketing techniques they consider better for driving awareness and lead generation. The results were surprising. Social media and content marketing split our audience down the middle, with...
The history of B2B marketing is not an illustrious one. Most companies have relied on simply pushing out information (in rather boring formats), advertising or attending trade shows to attract new customers. For anyone seeking...
It is often suggested that social media is either a waste of time for businesses (not a view we'd ascribe to!) or relatively ineffective as a marketing channel, largely because of the time it takes...