YouTube offers great opportunities for firms to be more interactive with their customers. These 5 cases are shining examples of how to capture your audience.
Full-blown social media crises can do huge damage to a brand's reputation, so protect yourself by following our 11 steps to avoiding a social media crisis.
As part of an upcoming pitch, I’ve spent some time looking at the state of social media and content marketing in the insurance industry. No doubt there’s a lot of work to be done, particularly...
This is the fifth in the series of blog posts taken from our recent white paper called The Future of Social Business. You can read the previous post here or download the report here.
In honour of Canada's 147th birthday, today, we've pulled together 7 of our favourite social media and video campaigns to come out of the country in recent years.
When it comes to raising funds and launching new products, crowdfunding is the new kid in town. But for every successful project there are even more failures. Ensuring your crowdfunding campaign meets its goal comes...
How are brands responding to the challenge of delivering effective customer service? This was the question we posed the speakers and panellists at our Social Media Week London (#SMWLDN) seminar yesterday. It's fair to say,...
We've collated 5 of our favourite Facebook marketing case studies to show how brands of different sizes can generate real results from social media marketing.