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Case StudiesHow Travelex and eBay use social customer service to improve products
With a little ingenuity, there is a genuine opportunity for brands to convert negative social media feedback into better products.
By admin -
Case Studies5 of the most imaginative YouTube campaigns
YouTube offers great opportunities for firms to be more interactive with their customers. These 5 cases are shining examples of how to capture your audience.
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Case Studies11 ways to avoid a social media crisis
Full-blown social media crises can do huge damage to a brand's reputation, so protect yourself by following our 11 steps to avoiding a social media crisis.
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Case StudiesContent Marketing in the Insurance Industry: RAC Case Study
As part of an upcoming pitch, I’ve spent some time looking at the state of social media and content marketing in the insurance industry. No doubt there’s a lot of work to be done, particularly...
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Case StudiesWhy hasn’t social business caught on more?
This is the fifth in the series of blog posts taken from our recent white paper called The Future of Social Business. You can read the previous post here or download the report here.
By Luke Brynley-Jones -
Case StudiesCountdown: 7 of Canada’s best social media campaigns
In honour of Canada's 147th birthday, today, we've pulled together 7 of our favourite social media and video campaigns to come out of the country in recent years.
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Case Studies10 Tips for Running a Successful Crowdfunding Campaign
When it comes to raising funds and launching new products, crowdfunding is the new kid in town. But for every successful project there are even more failures. Ensuring your crowdfunding campaign meets its goal comes...
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Case Studies3 Fascinating Social Customer Service Examples
How are brands responding to the challenge of delivering effective customer service? This was the question we posed the speakers and panellists at our Social Media Week London (#SMWLDN) seminar yesterday. It's fair to say,...
By Luke Brynley-Jones -
Case Studies5 Fantastic Facebook Marketing Campaigns
We've collated 5 of our favourite Facebook marketing case studies to show how brands of different sizes can generate real results from social media marketing.
By Alex Hawes -
B2B Social Media4 LinkedIn Marketing Case Studies to Emulate
We've found four excellent LinkedIn marketing case studies that demonstrate what's possible when you get heavily into LinkedIn marketing.
By Alex Hawes