-
Book ReviewsRead an extract from Joshua March’s ‘Message Me’ book
He's the daddy of social customer service and has now literally written the book on a sector of marketing that no brand should do without.
By Paul Roberts -
Customer experience
Expert interview: Conversocial founder and CEO Joshua March
Conversocial bossman Joshua March shares his expert insights into how social media has become such a vital component of customer service.
By Paul Roberts -
Customer experience
3 chatbot trends to inspire your marketing strategy
Take your digital marketing strategy to the next level by tapping into these three bang-on-trend chatbot tactics.
By Ashley Wilson -
Customer experience
Social media and customer loyalty – an infographic
Work hard on finding new customers, but work harder on keeping your existing ones. Find out how with this six-step infographic.
By Paul Roberts -
Customer experience
Why social CRM is vital for your business to succeed
What does it take to maximise your company’s customer rating? A centralised social hub and a quick-fire team…
By Paul Roberts -
Customer experience
Donald Trump Twitter fails: 6 lessons for marketers
Trump Twitter gaffs have become a familiar sight, but amusing though they are, what can your brand learn from the tweeting transgressions of the US president?
By Paul Roberts -
Case Studies
11 ways to avoid a social media crisis
Full-blown social media crises can do huge damage to a brand's reputation, so protect yourself by following our 11 steps to avoiding a social media crisis.
By Paul Roberts -
Customer experience
An introduction to chatbots: the future of customer engagement
Chatbots are growing in popularity and are set to take off in 2017 - but what are they? And why do they represent such a significant marketing opportunity?
By Paul Roberts -
Customer experience
How to provide effective omni-channel customer service
Evolving technologies and complex customer journeys mean effective omni-channel customer service is becoming increasingly important.
By Martin Hill-Wilson -
Customer experience
How to balance human and digital customer service
Customer engagement specialist Martin Hill-Wilson discusses the importance of striking a balance between online convenience and the human touch.
By Martin Hill-Wilson
