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Customer experienceExpert interview: Conversocial founder and CEO Joshua March
Conversocial bossman Joshua March shares his expert insights into how social media has become such a vital component of customer service.
By Paul Roberts -
Customer experience
3 chatbot trends to inspire your marketing strategy
Take your digital marketing strategy to the next level by tapping into these three bang-on-trend chatbot tactics.
By Ashley Wilson -
Customer experience
Social media and customer loyalty – an infographic
Work hard on finding new customers, but work harder on keeping your existing ones. Find out how with this six-step infographic.
By Paul Roberts -
Customer experience
Why social CRM is vital for your business to succeed
What does it take to maximise your company’s customer rating? A centralised social hub and a quick-fire team…
By Paul Roberts -
Customer experience
Donald Trump Twitter fails: 6 lessons for marketers
Trump Twitter gaffs have become a familiar sight, but amusing though they are, what can your brand learn from the tweeting transgressions of the US president?
By Paul Roberts -
Case Studies
11 ways to avoid a social media crisis
Full-blown social media crises can do huge damage to a brand's reputation, so protect yourself by following our 11 steps to avoiding a social media crisis.
By Paul Roberts -
Customer experience
An introduction to chatbots: the future of customer engagement
Chatbots are growing in popularity and are set to take off in 2017 - but what are they? And why do they represent such a significant marketing opportunity?
By Paul Roberts -
Customer experience
How to provide effective omni-channel customer service
Evolving technologies and complex customer journeys mean effective omni-channel customer service is becoming increasingly important.
By Martin Hill-Wilson -
Customer experience
How to balance human and digital customer service
Customer engagement specialist Martin Hill-Wilson discusses the importance of striking a balance between online convenience and the human touch.
By Martin Hill-Wilson -
Customer experience
Why don’t customers use social media for customer service?
Facebook and Twitter may be creating new features to enable consumers to use social media for customer service, but it seems most of us don't like doing it.
By Luke Brynley-Jones
