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    Book Reviews

    Read an extract from Joshua March’s ‘Message Me’ book

    He's the daddy of social customer service and has now literally written the book on a sector of marketing that no brand should do without.

    By admin
    3 years ago
  • joshua march
    Customer experience

    Expert interview: Conversocial founder and CEO Joshua March

    Conversocial bossman Joshua March shares his expert insights into how social media has become such a vital component of customer service.

    By admin
    3 years ago
  • chatbot trends
    Customer experience

    3 chatbot trends to inspire your marketing strategy

    Take your digital marketing strategy to the next level by tapping into these three bang-on-trend chatbot tactics.

    By Ashley Wilson
    3 years ago
  • social media and customer loyalty
    Customer experience

    Social media and customer loyalty – an infographic

    Work hard on finding new customers, but work harder on keeping your existing ones. Find out how with this six-step infographic.

    By admin
    3 years ago
  • social crm
    Customer experience

    Why social CRM is vital for your business to succeed

    What does it take to maximise your company’s customer rating? A centralised social hub and a quick-fire team…

    By admin
    3 years ago
  • Trump Twitter
    Customer experience

    Donald Trump Twitter fails: 6 lessons for marketers

    Trump Twitter gaffs have become a familiar sight, but amusing though they are, what can your brand learn from the tweeting transgressions of the US president?

    By admin
    4 years ago
  • Social Media Crisis
    Case Studies

    11 ways to avoid a social media crisis

    Full-blown social media crises can do huge damage to a brand's reputation, so protect yourself by following our 11 steps to avoiding a social media crisis.

    By admin
    4 years ago
  • Chatbots
    Customer experience

    An introduction to chatbots: the future of customer engagement

    Chatbots are growing in popularity and are set to take off in 2017 - but what are they? And why do they represent such a significant marketing opportunity?

    By admin
    4 years ago
  • Omni-channel customer service
    Customer experience

    How to provide effective omni-channel customer service

    Evolving technologies and complex customer journeys mean effective omni-channel customer service is becoming increasingly important.

    By Martin Hill-Wilson
    4 years ago
  • Digital Customer Service - John Lewis Up2Drive
    Customer experience

    How to balance human and digital customer service

    Customer engagement specialist Martin Hill-Wilson discusses the importance of striking a balance between online convenience and the human touch.

    By Martin Hill-Wilson
    4 years ago
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