In order to see every post in their Facebook News Feed the average user would have to scroll through 1,500 stories a day, so it's no wonder organic reach is decreasing. It's a crowded space...
Ahead of Social Media Marketing 2013 (London) on October 23/24, we're taking a look at the latest updates to the world's biggest social network, including Graph Search, EdgeRank, Hashtags and Facebook's promotion and competition rules.
Understanding Edgerank is an essential part of Facebook Marketing, and Facebook has just made some noteworthy tweaks by introducing 'Story Bumping'. This latest update will reduce the effect of time decay and move popular content...
Facebook has to be the most constantly changing social network, with large and small updates happening nearly every week. We’ve picked out four of the most important new developments to get you up to date....
I’ve always found Edgerank a fascinating topic. After all, what’s the point in posting to Facebook if you’re not showing up in Newsfeeds? The result of this is that Facebook Marketers have been trying to...
Since September there has been on-going debate about the declining reach of Facebook posts. The more sceptical of us would say that Facebook is forcing businesses to ‘pay to play’ (i.e. push companies to advertise),...
Following his fascinating talk at Facebook Marketing 2012, this guest post by Kelvin Newman (SiteVisibility) looks at how to increase your Edgerank to improve marketing campaigns. Whether you’re planning a large campaign, or plenty of...
Understanding Edgerank is key to retaining a meaningful Facebook presence. Get this right and your posts will be seen by a large number of fans, but get it wrong and your fans will have to...
Ever wondered why Facebook isn’t more useful than it ought to be? When you’ve got thousands of fans and are updating your Page regularly, you should be attracting thousands of new fans a month, surely?...