How can social media moonitoring help you to identify the most influential people in your industry? These articles should help you answer that question.
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Digital MarketingHow to harness the power of micro influencers: an expert panel
Are you leveraging the power of micro influencers? If not, here are three industry experts to convince you why you need to start now.
By Paul Roberts -
Influencer Marketing
Authenticity and influencer marketing: Why it matters
Why is it so important for your influencer marketing campaigns to be authentic? If they aren't you risk losing followers and wasting budget.
By Paul Roberts -
Influencer Marketing
How to master influencer marketing on Instagram
Influencers are easy to find on Instagram, but identifying the ones who best fit your brand can be full of pitfalls if you ignore a few simple rules.
By Billy Bones -
Featured
Instagram adds ‘paid’ tag to influencer marketing posts
Photo-sharing app tackles lack of commercial transparency with new tools designed to make it easier for users to spot influencer marketing posts.
By Paul Roberts -
Featured
7% of Twitter users are not human
The number of non-human accounts on Twitter has been steadily on the rise in recent years - but how did this trend start in the first place?
By Jeremy Taylor -
Featured
5 expert tips on running successful influencer marketing campaigns
Influencer marketing is becoming commonplace in digital marketing strategies the world over, but how do you optimise your campaigns? Read on to find out...
By Stef Lait -
Featured
How much do celebrities and influencers get paid for social posts?
Celebrities can earn a fortune endorsing products - but does it matter what network they post on? The answer is a resounding yes.
By Paul Roberts -
Influencer Marketing
How to combine influencer marketing with #socialCS and reputation management
In this insightful guest post Nicolas Chabot of Traackr evaluates how the rise of influencer marketing is challenging existing reputation management and social customer service strategies. While social customer service aims to offer the same...
By Nicholas Chabot -
Blogging
5 Ways to Get Bloggers Talking About Your Next Campaign
So you've got a new campaign, offer or exciting story to tell, but a limited budget to do so. How are you going to get it out there? 'Bloggers!' you say, enthusiastically.
By Stef Lait -
B2B Social Media
Who’s viewed your updates: New metrics for LinkedIn marketing
LinkedIn has been trialing a new reach metric called "Who's viewed your updates". This is great news for anyone using LinkedIn for marketing.
By Luke Brynley-Jones
