-
Influencer MarketingHow to Create Your Influencer Marketing Framework
Influencer marketing seems to be the beginning of something big and, if the signs are right, we’re only at the tip of the iceberg. It’s advocates would have us believe that it’s set to alter...
By Cassie Bendall -
Influencer MarketingThe Importance of Influence in Social Business [VIDEO]
How important is influence in social business? In the business as a whole? Influence is the reason anyone does anything - to influence others or to be influenced - which is how any person or...
By Deepa Mistry -
Influencer MarketingRethinking the Connected Marketing Future – Part Two
Welcome to part two in our discussion about Connected Marketing. Each week, we're revisiting a selection of predictions made back in 2005 to see where they hit the mark, what they missed and what we...
By Justin Kirby -
Influencer MarketingHow to Identify Online Influencers
This is a post by Nicolas Chabot (@nicochabs), VP EMEA for Traackr, the influencer marketing platform. You can hear him in discussion with Tom Messett, Head of Digital Marketing & Advocacy for Nokia and Lisa...
By Nicholas Chabot -
Influencer MarketingWhy influencer marketing scares the pants off advertisers
This is a guest post by Nicolas Chabot, VP EMEA at influencer analytics platform Traackr. Influencer marketing is replacing traditional advertising in social media – and this scares the pants off advertisers. This post continues a...
By Nicholas Chabot -
Influencer MarketingHow to Identify and Reward Social Media Advocates
I hosted a webinar this week to explore the best ways that organisations can identify, nurture and motivate social media advocates. I was joined by three extremely well-informed industry experts – Matt Rhodes (Fresh Networks),...
By Luke Brynley-Jones -
FacebookWhat Makes a Consumer a Fan?
This is a guest post from Tuhin Roy, Co-founder of Fanzy. I met Tuhin at one of my events in London and, I see a lot of Facebook apps, but I think he’s onto something....
By Luke Brynley-Jones -
Influencer MarketingSocial Media Trends for 2011: Influence Analysis
Influencer analysis has really come into it’s own in the last 12 months and I see this being a huge growth industry in 2011. A few weeks back I highlighted Klout’s push to be come...
By Luke Brynley-Jones -
GeneralWhy Influence Analysis is the New Credit Rating
I’ve written about Influence a few times in the past year – including a somewhat plaintive post asking whether flawed influence measurement is better than no influence measurement. I’ve also hosted a Bootcamp at which...
By Luke Brynley-Jones -
Influencer MarketingIs Flawed Influence Measurement Better Than No Influence Measurement?
Shigero Miyamoto - One of the Time's 100 most influential people of the year I just spotted the bit in LinkedIn Groups that identifies “Top Influencers this week”. In the Connected Marketing Network Group I’m...
By Luke Brynley-Jones