Marketing automation Archives - Our Social Times

Marketing automation
8 of the best WordPress social media plug-ins

As a WordPress admin you can't ignore social integration, so here we've reviewed a selection of the best social media plug-ins for your site.
By Paul Roberts 12 months ago
Customer experience
3 chatbot trends to inspire your marketing strategy

Take your digital marketing strategy to the next level by tapping into these three bang-on-trend chatbot tactics.
By Ashley Wilson 1 year ago
Customer experience
An introduction to chatbots: the future of customer engagement

Chatbots are growing in popularity and are set to take off in 2017 - but what are they? And why do they represent such a significant marketing opportunity?
By Paul Roberts 2 years ago
Customer experience
How to provide effective omni-channel customer service

Evolving technologies and complex customer journeys mean effective omni-channel customer service is becoming increasingly important.
By Martin Hill-Wilson 2 years ago
Marketing automation
Twitter embraces social customer service with new automated features

Twitter has launched a customer service bot which enables businesses to add a layer of automation to their interactions with customers.
By Paul Roberts 2 years ago
Digital Marketing
Hootsuite announces social media advertising partnerships

Hootsuite has announced partnerships with six social media advertising brands, a move that should make it easier for its users to manage paid campaigns.
By Paul Roberts 2 years ago
Customer experience
How to balance human and digital customer service

Customer engagement specialist Martin Hill-Wilson discusses the importance of striking a balance between online convenience and the human touch.
By Martin Hill-Wilson 2 years ago
Digital Marketing
How to get started with Marketing Automation

In this expert interview we ask specialist consultant, Philip Storey, how businesses can get started with marketing automation. The founder of marketing automation consultancy, Enchant, Philip Storey is a leading email marketing and CRM strategist...
By Luke Brynley-Jones 3 years ago
Email Marketing
How does marketing automation work for small businesses?

Small businesses are struggling to keep up with the rise of marketing automation. Only 14% rate themselves as advanced users of marketing automation and 90% of small businesses that haven’t invested in marketing automation say...
By Luke Brynley-Jones 3 years ago

As a WordPress admin you can't ignore social integration, so here we've reviewed a selection of the best social media plug-ins for your site.

Take your digital marketing strategy to the next level by tapping into these three bang-on-trend chatbot tactics.

Chatbots are growing in popularity and are set to take off in 2017 - but what are they? And why do they represent such a significant marketing opportunity?

Evolving technologies and complex customer journeys mean effective omni-channel customer service is becoming increasingly important.

Twitter has launched a customer service bot which enables businesses to add a layer of automation to their interactions with customers.

Hootsuite has announced partnerships with six social media advertising brands, a move that should make it easier for its users to manage paid campaigns.

Customer engagement specialist Martin Hill-Wilson discusses the importance of striking a balance between online convenience and the human touch.

In this expert interview we ask specialist consultant, Philip Storey, how businesses can get started with marketing automation. The founder of marketing automation consultancy, Enchant, Philip Storey is a leading email marketing and CRM strategist...

Small businesses are struggling to keep up with the rise of marketing automation. Only 14% rate themselves as advanced users of marketing automation and 90% of small businesses that haven’t invested in marketing automation say...