Chatbots are growing in popularity and are set to take off in 2017 - but what are they? And why do they represent such a significant marketing opportunity?
Hootsuite has announced partnerships with six social media advertising brands, a move that should make it easier for its users to manage paid campaigns.
In this expert interview we ask specialist consultant, Philip Storey, how businesses can get started with marketing automation. The founder of marketing automation consultancy, Enchant, Philip Storey is a leading email marketing and CRM strategist...
Small businesses are struggling to keep up with the rise of marketing automation. Only 14% rate themselves as advanced users of marketing automation and 90% of small businesses that haven’t invested in marketing automation say...