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PRHow to Respond to a Social Media Crisis
How should you go about social media crisis planning? What strategy you put in place for the moment every brand dreads?
By admin -
Case StudiesHow to use social media monitoring for a product launch
When Barclays launched mobile banking app PingIt, they made significant changes in the days that followed as a result of real-time social media analysis.
By admin -
PRThe Six Phases of PR Engagement
A couple of weeks ago I hosted a social media monitoring conference in Boston. As always, there was a heavy emphasis on PR monitoring and measurement. We were lucky enough to have Katie Delayhaye Paine,...
By Luke Brynley-Jones