It is often suggested that social media is either a waste of time for businesses (not a view we'd ascribe to!) or relatively ineffective as a marketing channel, largely because of the time it takes...
Marketing consultants spend lots of time helping their clients to find and win customers. But how good are they at their own marketing? And are they making best use of digital marketing opportunities? To find...
Dave Chaffey at Smart Insights has just released a new UK digital marketing report. Here are my picks of the most interesting digital marketing statistics for 2015.
We've teamed up with social intelligence and engagement platform, Sentiment, to produce an in-depth Whitepaper – How Should Contact Centres Integrate Social Customer Service. The report is designed to offer useful thought leadership to any...
How are people using the leading social networks? We've been poring through Pew Internet's latest research findings and have picked out ten key findings (to save you the bother). Enjoy.
The number of legal cases involving social media is increasing, but new research suggests that whilst most companies are aware of the risks, very few have a good understanding of social media law. The research...