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Reputation Management10 of the best free social media monitoring tools
Knowing what your social media audience is saying about you is crucial - so here we've put together a selection of the best free social media monitoring tools.
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Featured8 ways to respond to a social media crisis
A social media crisis can begin chipping away at your carefully crafted reputation in seconds. Here are eight reputation-management tips specifically for social media.
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Case Studies11 ways to avoid a social media crisis
Full-blown social media crises can do huge damage to a brand's reputation, so protect yourself by following our 11 steps to avoiding a social media crisis.
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Influencer MarketingHow to combine influencer marketing with #socialCS and reputation management
In this insightful guest post Nicolas Chabot of Traackr evaluates how the rise of influencer marketing is challenging existing reputation management and social customer service strategies. While social customer service aims to offer the same...
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Reputation ManagementRethinking the Connected Marketing Future – Part Four
Welcome to the latest post in our series about Connected Marketing. Each week, we’re revisiting a selection of predictions made back in 2005 and asking you to tell us where you think they hit the...
By Justin Kirby -
Reputation ManagementHMV staff backlash on Twitter
If you’re going to fire your social media team, you might want to remove their Twitter access first! Earlier this month, HMV (a British entertainment retailer) went into administration. Not only are our high-streets losing...
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PRHow to Respond to a Social Media Crisis
How should you go about social media crisis planning? What strategy you put in place for the moment every brand dreads?
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Reputation ManagementBeing Prepared for a Social Media Crisis
This is a guest post from Nick Sharples, CEO of CrisisVu. Nick will be speaking at next month’s free webinar – How to Effectively Manage a Social Media Crisis. It often feels that the tendency...
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Case StudiesHow to use social media monitoring for a product launch
When Barclays launched mobile banking app PingIt, they made significant changes in the days that followed as a result of real-time social media analysis.
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Reputation ManagementKitchenAidUSA: Handling a Twitter Crisis
During last night’s US presidential debate a fully-fledged Twitter crisis opened up for KitchenAid USA. An insensitive tweet about President Obama’s grandmother was posted to their Twitter account, instead of the personal handle of a KitchenAid...
By Deepa Mistry