Knowing what your social media audience is saying about you is crucial - so here we've put together a selection of the best free social media monitoring tools.
A social media crisis can begin chipping away at your carefully crafted reputation in seconds. Here are eight reputation-management tips specifically for social media.
Full-blown social media crises can do huge damage to a brand's reputation, so protect yourself by following our 11 steps to avoiding a social media crisis.
In this insightful guest post Nicolas Chabot of Traackr evaluates how the rise of influencer marketing is challenging existing reputation management and social customer service strategies. While social customer service aims to offer the same...
Welcome to the latest post in our series about Connected Marketing. Each week, we’re revisiting a selection of predictions made back in 2005 and asking you to tell us where you think they hit the...
If you’re going to fire your social media team, you might want to remove their Twitter access first! Earlier this month, HMV (a British entertainment retailer) went into administration. Not only are our high-streets losing...
This is a guest post from Nick Sharples, CEO of CrisisVu. Nick will be speaking at next month’s free webinar – How to Effectively Manage a Social Media Crisis. It often feels that the tendency...
When Barclays launched mobile banking app PingIt, they made significant changes in the days that followed as a result of real-time social media analysis.
During last night’s US presidential debate a fully-fledged Twitter crisis opened up for KitchenAid USA. An insensitive tweet about President Obama’s grandmother was posted to their Twitter account, instead of the personal handle of a KitchenAid...