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Sentiment AnalysisIs sentiment analysis useful?
Nearly all social media monitoring tools offer sentiment analysis, but is it actually useful? The short answer is yes, but only if you get smart with the data.
By admin -
Case StudiesHow to use social media monitoring for a product launch
When Barclays launched mobile banking app PingIt, they made significant changes in the days that followed as a result of real-time social media analysis.
By admin -
Sentiment AnalysisHow to Analyse Sentiment and Benefit from the Insight it Provides
With just two weeks until Monitoring Social Media Bootcamp, we thought we’d give you a taster of the event with a series of posts about the workshops we’ll be having. First up is Marshall Sponder’s...
By Luke Brynley-Jones -
Sentiment AnalysisSocial Media Monitoring Goes Niche
One of the most interesting points made at Monitoring Social Media 09 last month was the suggestion from Matthäus Krzykowski (VentureBeat) that monitoring could be made more accurate by narrowing the focus of the tools...
By Luke Brynley-Jones -
Product ReviewsMicrosoft to Launch Social Media Monitoring Tool
Microsoft is planning to launch a social media monitoring tool – that allows users to aggregate social media feeds from Twitter, YouTube, Flickr, Facebook and more into a single interface. Dubbed “Looking Glass” the service...
By Luke Brynley-Jones -
Sentiment AnalysisThe Pros and Cons of Automated Sentiment Detection
Last month The New York Times featured an article on sentiment detection which was also picked up by ReadWriteWeb. These articles only skimmed the surface of the many hundreds of social media monitoring services emerging,...
By Luke Brynley-Jones -
Product ReviewsScoutlabs Make Social Media Monitoring a Bit Easier
Scoutlabs new Quotes feature Scoutlabs have added a clever new feature called Quotes. Not content with simply showing you what bloggers, Twitterers, forum and social networks users are saying about you or your brand, Scoutlabs...
By Luke Brynley-Jones