Sentiment Analysis Archives - Our Social Times

Sentiment Analysis
Is sentiment analysis useful?

Nearly all social media monitoring tools offer sentiment analysis, but is it actually useful? The short answer is yes, but only if you get smart with the data.
By admin 7 years ago
Case Studies
How to use social media monitoring for a product launch

When Barclays launched mobile banking app PingIt, they made significant changes in the days that followed as a result of real-time social media analysis.
By admin 7 years ago
Sentiment Analysis
How to Analyse Sentiment and Benefit from the Insight it Provides

With just two weeks until Monitoring Social Media Bootcamp, we thought we’d give you a taster of the event with a series of posts about the workshops we’ll be having. First up is Marshall Sponder’s...
By Luke Brynley-Jones 9 years ago
Sentiment Analysis
Social Media Monitoring Goes Niche

One of the most interesting points made at Monitoring Social Media 09 last month was the suggestion from Matthäus Krzykowski (VentureBeat) that monitoring could be made more accurate by narrowing the focus of the tools...
By Luke Brynley-Jones 10 years ago
Product Reviews
Microsoft to Launch Social Media Monitoring Tool

Microsoft is planning to launch a social media monitoring tool – that allows users to aggregate social media feeds from Twitter, YouTube, Flickr, Facebook and more into a single interface. Dubbed “Looking Glass” the service...
By Luke Brynley-Jones 10 years ago
Sentiment Analysis
The Pros and Cons of Automated Sentiment Detection

Last month The New York Times featured an article on sentiment detection which was also picked up by ReadWriteWeb. These articles only skimmed the surface of the many hundreds of social media monitoring services emerging,...
By Luke Brynley-Jones 10 years ago
Product Reviews
A Short Review of BrandWatch’s Dashboard

I had a demo of BrandWatch recently, ably accompanied by Seb Hempstead (Account Exec), and was impressed both by their current Web Dashboard and it's forthcoming incarnation. BrandWatch are serious data-heads. Having started out building...
By Luke Brynley-Jones 10 years ago
Product Reviews
Scoutlabs Make Social Media Monitoring a Bit Easier

Scoutlabs new Quotes feature Scoutlabs have added a clever new feature called Quotes. Not content with simply showing you what bloggers, Twitterers, forum and social networks users are saying about you or your brand, Scoutlabs...
By Luke Brynley-Jones 10 years ago

Nearly all social media monitoring tools offer sentiment analysis, but is it actually useful? The short answer is yes, but only if you get smart with the data.

When Barclays launched mobile banking app PingIt, they made significant changes in the days that followed as a result of real-time social media analysis.

With just two weeks until Monitoring Social Media Bootcamp, we thought we’d give you a taster of the event with a series of posts about the workshops we’ll be having. First up is Marshall Sponder’s...

One of the most interesting points made at Monitoring Social Media 09 last month was the suggestion from Matthäus Krzykowski (VentureBeat) that monitoring could be made more accurate by narrowing the focus of the tools...

Microsoft is planning to launch a social media monitoring tool – that allows users to aggregate social media feeds from Twitter, YouTube, Flickr, Facebook and more into a single interface. Dubbed “Looking Glass” the service...

Last month The New York Times featured an article on sentiment detection which was also picked up by ReadWriteWeb. These articles only skimmed the surface of the many hundreds of social media monitoring services emerging,...

I had a demo of BrandWatch recently, ably accompanied by Seb Hempstead (Account Exec), and was impressed both by their current Web Dashboard and it's forthcoming incarnation. BrandWatch are serious data-heads. Having started out building...

Scoutlabs new Quotes feature Scoutlabs have added a clever new feature called Quotes. Not content with simply showing you what bloggers, Twitterers, forum and social networks users are saying about you or your brand, Scoutlabs...