-
FacebookThe Sprout Social Index 2018 – what do consumers want from your brand?
It's the million dollar question, and the social media management giant has attempted to answer it with its latest Index.
By Paul Roberts -
Snapchat
New Snapchat Spectacles on the way despite $40m loss
Snapchat Spectacles aren't dead. According to reports Snap is developing not one but two new versions of their ambitious camera hardware.
By Paul Roberts -
Facebook
Teenage social media users deserting Facebook for Snapchat
Facebook is losing the battle for young users to Snapchat, but Instagram is set to come to the rescue of the world's largest social media network.
By Paul Roberts -
Featured
Snapchat Ad Manager launches with focus on self-service
After a disappointing first earnings call, Snap is looking to take on Facebook with a significant overhaul of its advertising platform.
By Paul Roberts -
Featured
Snapchat launches World Lenses and two other new ad products
Warner Bros among first brands to use new feature, with Audience Lenses and Smart Geofilters also launched in significant roll-out.
By Paul Roberts -
Snapchat
Snapchat user growth stalls in disappointing earnings call
Snapchat was the social media darling of 2016, but an underwhelming first earnings report has revealed stuttering user growth.
By Paul Roberts -
Case Studies
Snapchat marketing campaigns: 5 great case studies that produced results
A little imagination goes a long way when it comes to Snapchat marketing campaigns - as these five case studies demonstrate.
By Paul Roberts -
Digital Marketing
Snapchat marketing: 11 tips for promoting your brand
Snapchat currently has 150 million daily active users - why wouldn't you want to use it for marketing your brand? Here are 11 useful pointers for doing just that.
By Paul Roberts -
Featured
Twitter is closing down Vine. What went wrong?
Twitter announced yesterday that they are closing down Vine, their short video platform. What went wrong?
By Luke Brynley-Jones -
Featured
Instagram Stories hits 100 million users in just two months
Instagram and Snapchat have always had differing USPs. That was, until Instagram Stories stepped into the frame...
By Luke Brynley-Jones
