In this expert interview we ask specialist consultant, Philip Storey, how businesses can get started with marketing automation. The founder of marketing automation consultancy, Enchant, Philip Storey is a leading email marketing and CRM strategist...
Small businesses are struggling to keep up with the rise of marketing automation. Only 14% rate themselves as advanced users of marketing automation and 90% of small businesses that haven’t invested in marketing automation say...
For our upcoming webinar Marketing Automation on a Shoestring (3pm GMT, 17th Nov) I'm going to be asking a panel of experts how SMEs can implement effective marketing automation without breaking the bank. Make sure...
We've curated a list of tools that every digital marketing agency should be aware of, including social media, content marketing, SEO and ad management tools.
We might think we are on the customers’ side whenever we use the language of Customer Experience. But more often it’s the corporate priorities that shine through. In this fascinating criticism, author and consultant Martin...
A multi-channel social media strategy is crucial, but is it beneficial for brands to try and have a presence on each of the many social media channels?
While email remains the dominant internal communication tool, 40% of workers don't need it for their job. Could Enterprise Social Networks (ESN) fill the gap?