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  • facebook ads for shopify (1)
    Facebook

    The 12-step guide to using Facebook Ads for Shopify business owners

    If you run a business using Shopify, there's gold in them there Facebook hills. Here's our extensive guide to discovering it...

    By Richard Hammond 1 year ago
  • dark posts
    Facebook

    Facebook scraps dark posts to enforce ad transparency

    Thanks to Russian saboteurs, brands will no longer be able to use dark posts to target specific groups and keep their ad strategy secret.

    By Paul Roberts 1 year ago
  • advertising on facebook
    Facebook

    An 8-step marketer’s guide to nailing Facebook ads

    End your frustrations with Facebook advertising and achieve the results you (and your boss) want with our essential steps to success.

    By Rebecca Fordham 1 year ago
  • Social Media Advertising

    Social media marketers out of touch with ‘normal’ people

    Australian TV-funded survey finds that advertising industry drastically over-estimates impact of social media on general public

    By Paul Roberts 2 years ago
  • Snapchat Ad Manager
    Featured

    Snapchat Ad Manager launches with focus on self-service

    After a disappointing first earnings call, Snap is looking to take on Facebook with a significant overhaul of its advertising platform.

    By Paul Roberts 2 years ago
  • Featured

    Snapchat launches World Lenses and two other new ad products

    Warner Bros among first brands to use new feature, with Audience Lenses and Smart Geofilters also launched in significant roll-out.

    By Paul Roberts 2 years ago
  • YouTube ad policy
    Social Media Advertising

    YouTube ad policy tightened up after backlash from brands

    Publishers must now hit 10,000 total channel views before YouTube will allow them to serve advertising alongside their content.

    By Paul Roberts 2 years ago
  • instagram 1m advertisers (2)
    Instagram

    Instagram hits 1 million monthly advertisers, more updates to come

    Instagram follows up on year of rapid growth with news that 1m advertisers are active monthly on the photo-sharing app.

    By Paul Roberts 2 years ago
  • Facebook split testing
    Facebook

    Say hello to Facebook split testing

    Facebook is finally rolling out a split testing feature for ad campaigns, news that will come as a relief to social marketers everywhere.

    By Paul Roberts 2 years ago
  • Dugout
    social media

    World’s biggest football clubs partner with new social network ‘Dugout’

    Ambitious digital platform with 50-50 advertising revenue model aims to reach 3.5 billion football fans around the world.

    By Paul Roberts 2 years ago
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