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FacebookThe 12-step guide to using Facebook Ads for Shopify business owners
If you run a business using Shopify, there's gold in them there Facebook hills. Here's our extensive guide to discovering it...
By Richard Hammond -
Facebook
Facebook scraps dark posts to enforce ad transparency
Thanks to Russian saboteurs, brands will no longer be able to use dark posts to target specific groups and keep their ad strategy secret.
By Paul Roberts -
Facebook
An 8-step marketer’s guide to nailing Facebook ads
End your frustrations with Facebook advertising and achieve the results you (and your boss) want with our essential steps to success.
By Rebecca Fordham -
Social Media Advertising
Social media marketers out of touch with ‘normal’ people
Australian TV-funded survey finds that advertising industry drastically over-estimates impact of social media on general public
By Paul Roberts -
Featured
Snapchat Ad Manager launches with focus on self-service
After a disappointing first earnings call, Snap is looking to take on Facebook with a significant overhaul of its advertising platform.
By Paul Roberts -
Featured
Snapchat launches World Lenses and two other new ad products
Warner Bros among first brands to use new feature, with Audience Lenses and Smart Geofilters also launched in significant roll-out.
By Paul Roberts -
Social Media Advertising
YouTube ad policy tightened up after backlash from brands
Publishers must now hit 10,000 total channel views before YouTube will allow them to serve advertising alongside their content.
By Paul Roberts -
Instagram
Instagram hits 1 million monthly advertisers, more updates to come
Instagram follows up on year of rapid growth with news that 1m advertisers are active monthly on the photo-sharing app.
By Paul Roberts -
Facebook
Say hello to Facebook split testing
Facebook is finally rolling out a split testing feature for ad campaigns, news that will come as a relief to social marketers everywhere.
By Paul Roberts -
social media
World’s biggest football clubs partner with new social network ‘Dugout’
Ambitious digital platform with 50-50 advertising revenue model aims to reach 3.5 billion football fans around the world.
By Paul Roberts
