Social Media Advertising Archives - Our Social Times

Facebook
The 12-step guide to using Facebook Ads for Shopify business owners

If you run a business using Shopify, there's gold in them there Facebook hills. Here's our extensive guide to discovering it...
By Richard Hammond 5 months ago
Facebook
Facebook scraps dark posts to enforce ad transparency

Thanks to Russian saboteurs, brands will no longer be able to use dark posts to target specific groups and keep their ad strategy secret.
By Paul Roberts 8 months ago
Facebook
An 8-step marketer’s guide to nailing Facebook ads

End your frustrations with Facebook advertising and achieve the results you (and your boss) want with our essential steps to success.
By Rebecca Fordham 8 months ago
Social Media Advertising
Social media marketers out of touch with ‘normal’ people

Australian TV-funded survey finds that advertising industry drastically over-estimates impact of social media on general public
By Paul Roberts 12 months ago
Featured
Snapchat Ad Manager launches with focus on self-service

After a disappointing first earnings call, Snap is looking to take on Facebook with a significant overhaul of its advertising platform.
By Paul Roberts 1 year ago
Featured
Snapchat launches World Lenses and two other new ad products

Warner Bros among first brands to use new feature, with Audience Lenses and Smart Geofilters also launched in significant roll-out.
By Paul Roberts 1 year ago
Social Media Advertising
YouTube ad policy tightened up after backlash from brands

Publishers must now hit 10,000 total channel views before YouTube will allow them to serve advertising alongside their content.
By Paul Roberts 1 year ago
Instagram
Instagram hits 1 million monthly advertisers, more updates to come

Instagram follows up on year of rapid growth with news that 1m advertisers are active monthly on the photo-sharing app.
By Paul Roberts 1 year ago
Facebook
Say hello to Facebook split testing

Facebook is finally rolling out a split testing feature for ad campaigns, news that will come as a relief to social marketers everywhere.
By Paul Roberts 2 years ago
social media
World’s biggest football clubs partner with new social network ‘Dugout’

Ambitious digital platform with 50-50 advertising revenue model aims to reach 3.5 billion football fans around the world.
By Paul Roberts 2 years ago

If you run a business using Shopify, there's gold in them there Facebook hills. Here's our extensive guide to discovering it...

Thanks to Russian saboteurs, brands will no longer be able to use dark posts to target specific groups and keep their ad strategy secret.

End your frustrations with Facebook advertising and achieve the results you (and your boss) want with our essential steps to success.

Australian TV-funded survey finds that advertising industry drastically over-estimates impact of social media on general public

After a disappointing first earnings call, Snap is looking to take on Facebook with a significant overhaul of its advertising platform.

Warner Bros among first brands to use new feature, with Audience Lenses and Smart Geofilters also launched in significant roll-out.

Publishers must now hit 10,000 total channel views before YouTube will allow them to serve advertising alongside their content.

Instagram follows up on year of rapid growth with news that 1m advertisers are active monthly on the photo-sharing app.

Facebook is finally rolling out a split testing feature for ad campaigns, news that will come as a relief to social marketers everywhere.

Ambitious digital platform with 50-50 advertising revenue model aims to reach 3.5 billion football fans around the world.