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  • social media fails
    Case Studies

    The worst social media fails of 2017

    Some say that experience is simply the name we give our mistakes. On that basis, these brands all became more experienced in 2017...

    By admin
    3 years ago
  • Trump Twitter
    Customer experience

    Donald Trump Twitter fails: 6 lessons for marketers

    Trump Twitter gaffs have become a familiar sight, but amusing though they are, what can your brand learn from the tweeting transgressions of the US president?

    By admin
    4 years ago
  • social media crisis
    Case Studies

    6 examples of social media crises: What can we learn?

    It is not uncommon for a large company to have to deal with a social media crisis, but some handle them better than others.

    By Luke Brynley-Jones
    4 years ago
  • social media security
    Featured

    Social media security: How to keep hackers out of your brand’s accounts

    A global restaurant chain insulting a world leader by mocking his hands might sound amusing on the surface, but social media security is no laughing matter.

    By admin
    4 years ago
  • Social Media Crisis
    Featured

    8 ways to respond to a social media crisis

    A social media crisis can begin chipping away at your carefully crafted reputation in seconds. Here are eight reputation-management tips specifically for social media.

    By admin
    4 years ago
  • Social Media Crisis
    Case Studies

    11 ways to avoid a social media crisis

    Full-blown social media crises can do huge damage to a brand's reputation, so protect yourself by following our 11 steps to avoiding a social media crisis.

    By admin
    4 years ago
  • Reputation Management

    Rethinking the Connected Marketing Future – Part Four

    Welcome to the latest post in our series about Connected Marketing. Each week, we’re revisiting a selection of predictions made back in 2005 and asking you to tell us where you think they hit the...

    By Justin Kirby
    8 years ago
  • Social Media Crisis

    Burger King Twitter Hack and Social Media Security for Teams

    Fast food chain Burger King have become victims of hackers, namely Anonymous, who have changed their profile name to ‘McDonalds’ and are tweeting and retweeting a string of messages mocking their current situation. You will...

    By Deepa Mistry
    8 years ago
  • Reputation Management

    HMV staff backlash on Twitter

    If you’re going to fire your social media team, you might want to remove their Twitter access first! Earlier this month, HMV (a British entertainment retailer) went into administration. Not only are our high-streets losing...

    By admin
    8 years ago
  • PR

    How to Respond to a Social Media Crisis

    How should you go about social media crisis planning? What strategy you put in place for the moment every brand dreads?

    By admin
    8 years ago
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