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Case StudiesThe worst social media fails of 2017
Some say that experience is simply the name we give our mistakes. On that basis, these brands all became more experienced in 2017...
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Customer experienceDonald Trump Twitter fails: 6 lessons for marketers
Trump Twitter gaffs have become a familiar sight, but amusing though they are, what can your brand learn from the tweeting transgressions of the US president?
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Case Studies6 examples of social media crises: What can we learn?
It is not uncommon for a large company to have to deal with a social media crisis, but some handle them better than others.
By Luke Brynley-Jones -
FeaturedSocial media security: How to keep hackers out of your brand’s accounts
A global restaurant chain insulting a world leader by mocking his hands might sound amusing on the surface, but social media security is no laughing matter.
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Featured8 ways to respond to a social media crisis
A social media crisis can begin chipping away at your carefully crafted reputation in seconds. Here are eight reputation-management tips specifically for social media.
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Case Studies11 ways to avoid a social media crisis
Full-blown social media crises can do huge damage to a brand's reputation, so protect yourself by following our 11 steps to avoiding a social media crisis.
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Reputation ManagementRethinking the Connected Marketing Future – Part Four
Welcome to the latest post in our series about Connected Marketing. Each week, we’re revisiting a selection of predictions made back in 2005 and asking you to tell us where you think they hit the...
By Justin Kirby -
Social Media CrisisBurger King Twitter Hack and Social Media Security for Teams
Fast food chain Burger King have become victims of hackers, namely Anonymous, who have changed their profile name to ‘McDonalds’ and are tweeting and retweeting a string of messages mocking their current situation. You will...
By Deepa Mistry -
Reputation ManagementHMV staff backlash on Twitter
If you’re going to fire your social media team, you might want to remove their Twitter access first! Earlier this month, HMV (a British entertainment retailer) went into administration. Not only are our high-streets losing...
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PRHow to Respond to a Social Media Crisis
How should you go about social media crisis planning? What strategy you put in place for the moment every brand dreads?
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