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FeaturedTwo thirds of marketers unhappy with social media tools budget
Budget continues to be a concern for social marketers looking to keep pace with a rapidly evolving industry.
By Paul Roberts -
Social Media Measurement
Expert view: Measuring social ROI with Hootsuite’s Rylan Holey
Social ROI is no longer simply about measuring traffic, according to Hootsuite's Rylan Holey. So what is it about then?
By Paul Roberts -
Enterprise Social Media
Hootsuite raises $50m in push for global dominance
The social media management giant has raised significant financing as it seeks to expand its already impressive userbase of 16 million.
By Paul Roberts -
Reputation Management
10 of the best free social media monitoring tools
Knowing what your social media audience is saying about you is crucial - so here we've put together a selection of the best free social media monitoring tools.
By Paul Roberts -
Digital Marketing
5 of the best enterprise social media management tools
Social media management tools have become ubiquitous - but what are the best options for enterprise? We've selected a few of our favourites....
By Paul Roberts -
Social Media Measurement
Webinar: How to calculate the ROI of social media
Did you miss our first webinar on calculating social media ROI? Fear not, you can watch the whole session in full right here.
By Paul Roberts -
Social Media Measurement
The 3 key challenges of social media ROI
Social media measurement continues to be a puzzle for many marketers, but understanding the major challenges behind it is half the battle.
By Luke Brynley-Jones -
Interview
Social media ROI: An expert Q&A
With our social media ROI webinar just around the corner, we've spoken to an industry expert about one of the industry's thorniest issues.
By Paul Roberts -
Social Media Analyics
5 expert-level tips on social media measurement in 2017
We spoke to world-renowned marketing analyst Marshall Sponder to bring you five expert tips on social media measurement.
By Paul Roberts -
Social Media Analyics
Can we really measure social media ROI?
Measuring social media ROI is no easy task, but here to make sense of it is analytics expert Marshall Sponder.
By Paul Roberts
