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Case StudiesSocial listening case studies – three brands who nailed it
Social media monitoring is a well established marketing tool, but how many brands use it to inform business decisions?
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Enterprise Social MediaHootsuite raises $50m in push for global dominance
The social media management giant has raised significant financing as it seeks to expand its already impressive userbase of 16 million.
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Reputation Management10 of the best free social media monitoring tools
Knowing what your social media audience is saying about you is crucial - so here we've put together a selection of the best free social media monitoring tools.
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Digital Marketing5 of the best enterprise social media management tools
Social media management tools have become ubiquitous - but what are the best options for enterprise? We've selected a few of our favourites....
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FeaturedWho is responsible for analysing marketing data?
A new report suggests marketers are drowning in data, but just who should be responsible for analysing all those numbers?
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Case Studies11 ways to avoid a social media crisis
Full-blown social media crises can do huge damage to a brand's reputation, so protect yourself by following our 11 steps to avoiding a social media crisis.
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FacebookUsing social media for international marketing
If you want to communicate to a global audience, and more specifically a non-native English audience, then you need to know your target markets before deciding which social networks you should be using.
By Helen Sharpe -
General5 steps to giving your social media a refresh in 2015
Many of us have been using social media to promote our brand for a number of years now, and chances are we've fallen into a comfortable routine - posting repetitive content on the same days,...
By Alison Battisby -
Social Media Engagement10 Things to Look for in a Social Media Engagement Dashboard
There was a time when Community Managers would need a separate solution for almost everything. You’d need a social media monitoring tool to pick up brand mentions, an analytics tool for reporting and an engagement...
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Social Media EngagementSocial Media Management, Email and… SMS?
A short, fascinating, interview with Gavin Hammar, Founder & CEO of Sendible, the social media management tool that is used by more than 20,000 companies worldwide. 1. Where did you get the idea for Sendible?...
By Luke Brynley-Jones