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Social Media MeasurementExpert view: Measuring social ROI with Hootsuite’s Rylan Holey
Social ROI is no longer simply about measuring traffic, according to Hootsuite's Rylan Holey. So what is it about then?
By Paul Roberts -
Social Media Measurement
Webinar: How to calculate the ROI of social media
Did you miss our first webinar on calculating social media ROI? Fear not, you can watch the whole session in full right here.
By Paul Roberts -
Social Media Measurement
The 3 key challenges of social media ROI
Social media measurement continues to be a puzzle for many marketers, but understanding the major challenges behind it is half the battle.
By Luke Brynley-Jones -
Interview
Social media ROI: An expert Q&A
With our social media ROI webinar just around the corner, we've spoken to an industry expert about one of the industry's thorniest issues.
By Paul Roberts -
Social Media Analyics
5 expert-level tips on social media measurement in 2017
We spoke to world-renowned marketing analyst Marshall Sponder to bring you five expert tips on social media measurement.
By Paul Roberts -
Social Media Analyics
Can we really measure social media ROI?
Measuring social media ROI is no easy task, but here to make sense of it is analytics expert Marshall Sponder.
By Paul Roberts -
Featured
How are online gaming and bingo companies using social media?
Online gaming and bingo companies are behind the curve in terms of social media marketing. How could they improve performance?
By Luke Brynley-Jones -
General
Customer Support Communities: The Keys to Unlocking Customer Service Nirvana?
Online communities can save you millions, improve customer advocacy, shorten product development timescales and your customers take on supporting your products. In this insightful guest post, Ben Kay, former Head of Digital Strategy & Social,...
By Ben Kay -
Enterprise Social Technology
Can social business be measured?
There is a notable lack of published examples of organisations implementing a social business strategy backed up by a comprehensive measurement programme. In this, the fourth in the series of blog posts taken from our...
By Luke Brynley-Jones -
Social Customer Service
10 Ways to Measure Social Customer Service
What are the ten best ways of measuring social customer service. We asked three experts - and here's what they said.
By Luke Brynley-Jones
