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GoogleHow to Measure Social Media Results Using Google Analytics
This is a guest post by Andrew Bruce Smith, Director at escherman. Andrew will be speaking at Social Media Measurement & Monitoring (26-27 March, London) on ‘Using Google Analytics to Measure the Value of Social Media’. He will...
By Deepa Mistry -
PresentationsThe story of Social Media Marketing 2012 #SMM12
Last week Our Social Times’ hosted Social Media Marketing 2012. This is the third year we have hosted the event and we were pleased to be joined by an excellent line up of speakers from...
By admin -
Social Customer ServiceCan online customer service deliver a higher ROI than marketing?
One of the side effects of “Engagement Marketing” is that customer relationships are once more being valued. Does this spell the end for bad customer service?
By Luke Brynley-Jones -
FacebookThe Science of Social: How to Analyse and Optimise Campaigns to Increase ROI
Last week kicked off our latest webinar series, The Science and Emotion of Social Media Marketing. Hosted by our own Luke Brynley-Jones, we were very pleased to have Richard Jones from leading social marketing platform...
By admin -
Social Media Measurement5 Essential Social Media Measurement Tips
Katie Delahaye Paine (a.k.a The Queen of Measurement) published her book Measure What Matters last year – and I’ve finally got round to reading it. As anticipated, it’s packed full of sensible advice to help...
By Luke Brynley-Jones -
Social Media ROISocial Media ROI Depends on the “Maturity” of Your Approach
During the social media monitoring training course that I hosted in London last Thursday with Marshall Sponder (@webmetricsguru), he suggested an interesting approach to the question of social media ROI. In Marshall’s view there are...
By Luke Brynley-Jones -
Social Media ROIFinally: Proof that you DON’T need to measure social media ROI
Finally, after thousands of wasted hours trying to track returns and develop complex models, we have conclusive proof that ROI isn’t the primary measure of success in social media. A SmartBrief report, that somehow slipped...
By Luke Brynley-Jones -
Social Media MarketingMonitoring Social Media 2010: Paris, le 10 décembre
EVENEMENT INCONTOURNABLE POUR LES PROS DU MARKETING/RP & DES MEDIAS SOCIAUX Sur la lancée du succès des précédents évènements à Londres, San Francisco, Boston et New York, Influence People organise le 10 décembre une conférence...
By Luke Brynley-Jones -
Social Media EventsReview: Monitoring Social Media Boston
Attendees at Monitoring Social Media Boston 2010 This is a quick round-up of the key points raised at Monitoring Social Media Boston on 5th Oct, the presentations for which are mostly here. I’ll be following...
By Luke Brynley-Jones -
Social CRM
Social CRM: The Official Buzzword of 2010
If 2009 was the breakthrough year for social media monitoring, then social CRM is most definitely the buzzword of 2010. I suppose it’s only logical that, once companies have started listening to customers, learning all...
By Luke Brynley-Jones