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Case StudiesThe worst social media fails of 2017
Some say that experience is simply the name we give our mistakes. On that basis, these brands all became more experienced in 2017...
By admin -
Case Studies6 examples of social media crises: What can we learn?
It is not uncommon for a large company to have to deal with a social media crisis, but some handle them better than others.
By Luke Brynley-Jones -
GeneralCustomer Engagement Pioneer Turns His Hand to Social PR
For anyone who saw the Tweets about protesters in New York being arrested in Citibank, you’d have been forgiven for thinking it was yet another horrible corporate blunder about to play out, painfully across millions...
By Luke Brynley-Jones -
Social PRSocial PR 2011 – Summary and Videos
Our first Social PR conference in the UK, Social PR 2011, proved a popular and fascinating day for the 160 or so attendees and live streamers who joined us – plus the many hashtag followers...
By Luke Brynley-Jones -
Social PRWhat Does Social Search Mean for Businesses?
We’ve all heard a lot about Social Search and the way search engines are moving towards real-time results – but what does it mean for brands and businesses? A social search report just out from...
By Luke Brynley-Jones -
Social PRTaco Bell Fights Back in Social PR Battle
If you joined the rest of the world in cringing at the Domino’s Pizza social media PR disaster a couple of years back – Taco Bell seems to be pointing the way for large corporations...
By Luke Brynley-Jones -
Social PRWhat is Social PR?
Social PR is a weird concept. First off, forget the idea that it’s anything to do with non-profits or the environment; it might have done ten years ago – but today social = online. Secondly,...
By Luke Brynley-Jones -
Social Media MarketingReal-Time Marketing and PR: The Value of Now
Just reading a copy of David Meerman Scott’s latest book – Real-time Marketing and PR (thank you to Wiley’s for the comp copy). There’s been a plethora of large print, social media marketing books recently,...
By Luke Brynley-Jones -
PRThe Six Phases of PR Engagement
A couple of weeks ago I hosted a social media monitoring conference in Boston. As always, there was a heavy emphasis on PR monitoring and measurement. We were lucky enough to have Katie Delayhaye Paine,...
By Luke Brynley-Jones