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  • social media fails
    Case Studies

    The worst social media fails of 2017

    Some say that experience is simply the name we give our mistakes. On that basis, these brands all became more experienced in 2017...

    By admin
    3 years ago
  • social media crisis
    Case Studies

    6 examples of social media crises: What can we learn?

    It is not uncommon for a large company to have to deal with a social media crisis, but some handle them better than others.

    By Luke Brynley-Jones
    4 years ago
  • General

    Customer Engagement Pioneer Turns His Hand to Social PR

    For anyone who saw the Tweets about protesters in New York being arrested in Citibank, you’d have been forgiven for thinking it was yet another horrible corporate blunder about to play out, painfully across millions...

    By Luke Brynley-Jones
    9 years ago
  • Social PR

    Social PR 2011 – Summary and Videos

    Our first Social PR conference in the UK, Social PR 2011, proved a popular and fascinating day for the 160 or so attendees and live streamers who joined us – plus the many hashtag followers...

    By Luke Brynley-Jones
    10 years ago
  • Social PR

    What Does Social Search Mean for Businesses?

    We’ve all heard a lot about Social Search and the way search engines are moving towards real-time results – but what does it mean for brands and businesses? A social search report just out from...

    By Luke Brynley-Jones
    10 years ago
  • Social PR

    Taco Bell Fights Back in Social PR Battle

    If you joined the rest of the world in cringing at the Domino’s Pizza social media PR disaster a couple of years back – Taco Bell seems to be pointing the way for large corporations...

    By Luke Brynley-Jones
    10 years ago
  • Social PR

    What is Social PR?

    Social PR is a weird concept. First off, forget the idea that it’s anything to do with non-profits or the environment; it might have done ten years ago – but today social = online. Secondly,...

    By Luke Brynley-Jones
    10 years ago
  • Social Media Marketing

    Real-Time Marketing and PR: The Value of Now

    Just reading a copy of David Meerman Scott’s latest book – Real-time Marketing and PR (thank you to Wiley’s for the comp copy). There’s been a plethora of large print, social media marketing books recently,...

    By Luke Brynley-Jones
    10 years ago
  • PR

    The Six Phases of PR Engagement

    A couple of weeks ago I hosted a social media monitoring conference in Boston. As always, there was a heavy emphasis on PR monitoring and measurement. We were lucky enough to have Katie Delayhaye Paine,...

    By Luke Brynley-Jones
    10 years ago

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