Video Marketing Archives - Our Social Times

Featured
Instagram launches long-form video platform IGTV

After much speculation it's finally here, but what can we expect from Instagram's shiny new video toy?
By Paul Roberts 6 months ago
Facebook
Instagram prepares to launch long-form video platform

Multiple reports suggest users will soon be able to upload videos longer than the current 60-second limit in a direct challenge to YouTube.
By Paul Roberts 6 months ago
Google
Goodbye green screen, hello YouTube video segmentation

Google is developing a tool that will enable video publishers to quickly and easily add background effects to their creations.
By Paul Roberts 9 months ago
Instagram
Instagram Video – 7 essential tips for marketers

Making an Instagram video is easy, making one that stands out from the rest is another matter entirely. Here's the secret to success...
By Victor Blasco 11 months ago
Facebook
4 inspiring Facebook video marketing case studies

If you haven’t incorporated video into your Facebook marketing strategy yet, your brand could be missing out on a huge opportunity to expand your audience.
By Paul Roberts 1 year ago
Social Commerce
3 social media trends to help you end 2017 with a bang

The year is coming to an end, but which social media trends are you going to tap into to ensure it ends on a high for your brand?
By Alice Jackson 1 year ago
Featured
7 golden rules for producing brilliant live video campaigns

With live video having exploded in 2016, we've put together a few helpful tips on how your brand's live video campaigns can stand out from the crowd.
By Paul Roberts 2 years ago
Social Media Advertising
YouTube ad policy tightened up after backlash from brands

Publishers must now hit 10,000 total channel views before YouTube will allow them to serve advertising alongside their content.
By Paul Roberts 2 years ago
Featured
Video marketing: Can brands tell a story in just six seconds?

YouTube is replacing 30-second videos with 6-second 'bumper ads', but does this spell revolution or evolution for video marketing? We ask the experts...
By Paul Roberts 2 years ago
Case Studies
3 examples of branded content marketing done really, really well

Branded content marketing has been accused of giving content marketing a bad name, but when it's done well the returns can be significant.
By Paul Roberts 2 years ago

After much speculation it's finally here, but what can we expect from Instagram's shiny new video toy?

Multiple reports suggest users will soon be able to upload videos longer than the current 60-second limit in a direct challenge to YouTube.

Google is developing a tool that will enable video publishers to quickly and easily add background effects to their creations.

Making an Instagram video is easy, making one that stands out from the rest is another matter entirely. Here's the secret to success...

If you haven’t incorporated video into your Facebook marketing strategy yet, your brand could be missing out on a huge opportunity to expand your audience.

The year is coming to an end, but which social media trends are you going to tap into to ensure it ends on a high for your brand?

With live video having exploded in 2016, we've put together a few helpful tips on how your brand's live video campaigns can stand out from the crowd.

Publishers must now hit 10,000 total channel views before YouTube will allow them to serve advertising alongside their content.

YouTube is replacing 30-second videos with 6-second 'bumper ads', but does this spell revolution or evolution for video marketing? We ask the experts...

Branded content marketing has been accused of giving content marketing a bad name, but when it's done well the returns can be significant.