Yesterday Facebook announced a new feature, the ability to embed posts anywhere on the web. This new feature will allow Facebook to be a bigger part of current events and trends – by bringing it into new stories and conversations on the web.
The introduction of hashtags, the Follow feature and Graph Search has already seen Facebook trying to make content on the site more compelling and bring users away from their circle of friends.
Just like Twitter, Vine and YouTube, you grab a piece of code from a public post and you can add this to your blog, website or community. If you’re logged into Facebook already, you can follow a person, like a page or share content directly from the embedded post – but you need to click through to Facebook to like, comment or click on a hashtag.
“Today, we are beginning to roll out Embedded Posts to make it possible for people to bring the most compelling, timely public posts from Facebook to the rest of the Web. Every day, public figures, journalists, and millions of regular people share their thoughts on what’s happening around the world on Facebook publicly.”
Dave Capra, Facebook software engineer
Despite Facebook traditionally preferring users to access all their social content via Facebook, being the One True Platform, this new update makes Facebook public. Is Facebook realising that users shouldn’t just be accessing Facebook via their site or app? Allowing Facebook posts to be part of the conversation elsewhere is a sensible step, it brings Facebook to people more often – and more a part of their life on the web.
The embed feature has been realeased to a select number of users including CNN, Huffington Post, Bleacher Report, People Magazine, and Mashable, and will be rolled out to everybody in due course.
Image credit: Facebook & The Next Web