In a crowded marketing world were large brands dominate and everyone else is left to fight over the scraps, standing out on social media is an increasingly tough ask.
If you’re a smaller business with financial and human resources to match, trying something new on your social channels can seem daunting.
But it needn’t be.
We’ve put together four tactics you should seriously consider if you want to take your social media marketing to the next level…
Algorithms have changed social media beyond recognition by making it harder for your content to be seen in someone’s feed organically. So how do you get more of the right people to actually see your stuff? Easy, it’s time to embrace social adverts.
Social ads get a bad rep for seeming inauthentic and impersonal but a campaign targeted at the right demographic actually results in more engagement from your audience.
Studies show 74 per cent of customers get frustrated when they see marketing content that has nothing to do with their interests. By using targeting options you can create a personalised campaign that shows your audience that you really understand them.
Our tip for testing a social ad campaign? With a budget of as little as £5, you can use A/B testing to see whether a new tone of voice or targeting a different audience is more effective and results in more conversions.
Monitor engagement to get instant feedback and if it’s not achieving the results you’re after, simply pause the campaign before the spend goes up.
Some 60 per cent of all smartphone owners use Snapchat, with 45 per cent of those being 18-24 years old. Users under 25 open Snapchat up to 20 times a day for over 30 minutes. With stats like these, your brand needs Snapchat.
The photo-sharing app may bring to mind images of candid snaps and dog ear filters, but some of its savvier features are effective at promoting brand messaging. Whether you want to raise awareness of your brand or offer a discount on your products, we recommend Snapchat’s on-demand geofilters.
Geofilters are great to use alongside your social media strategy and offer a fun, engaging element to your campaign. You can even create them while you’re using the app from your mobile device.
Cisco anticipates 78 per cent of web traffic will be video by 2021. It’s time to start taking video seriously. And as Facebook now influences 52 per cent of consumers online, it’s not just YouTube you need to think about.
To erode Youtube’s dominance, Facebook has added new features designed to make finding content that your audience likes easier. This includes auto-playing videos in news feeds and 360 technology, transforming the way brands can communicate with their audience.
If you’re looking to drive views or create buzz around a campaign, we recommend Facebook Live. Live audience interaction can help to spark interest in your brand by making you appear authentic and approachable. And as it’s the simplest live streaming platform there is, it’s cost effective too – all you need to do is grab your phone and start a conversation.
Write in plain and clear English
With email marketing surging in popularity and blogging becoming the norm, it’s important to have a consistent and recognisable tone of voice that’s easy to understand (and a good copywriter on hand to help you create one).
We recommend using simple, everyday words and using tools to help you, like Hemingwayapp, to make sure you’re understood by as many people as possible.
That includes the 4 million people in the UK who don’t have English as a first language and the estimated 10% of the population with dyslexia. And don’t forget, no one ever complains about understanding too well.