Profitable sales channel or the scourge of your inbox? Whatever your view of email marketing, there’s no denying that it remains the ‘engine room’ of modern direct marketing.
Social media marketing, on the other hand, driven by user generated content, conversations, and sharing, offers the promise of broader reach, stronger relationships, and greater trust.
Imagine what your organisation could do if you managed to successfully combine the sales power of email with the trust gained through social media? As Matt Owen, Head of Social Media at Econsultancy, explains:
“It’s important to realise that the channels may have a slightly different audience, but they feed into each other and drive results. Think strategically; align your calendars so that you get the most from content, and think ‘content touch points’, not separate channels or campaigns.” Matt Owen, Head of Social Media, Econsultancy
To explore this topic in detail, we’ve joined forces with one of the world’s leading online marketing platforms for small business, Constant Contact, to produce a brand new white paper on ‘Integrating Social Media and Email Marketing’.
The white paper explores some of the fantastic ways these two disciplines can work together to deliver tangible business results. Featuring insights from some of the UK’s leading digital marketing experts, you’ll learn:
- How to use social media to build your email list
- Using email to grow your social presence
- Innovative ways to run integrated campaigns
- Using email data to target social media advertising
- How to optimise content and segment lists
Click here to download your free copy of the white paper: bit.ly/social-media-and-email