So Google has speeded up search. Brilliant! But then again, it was pretty damn fast already, wasn’t it? I don’t recall popping out for a coffee while their servers chugged away before this announcement. So why the fuss? I suppose it’s a differentiating factor from Bing, and in a market where the differences between search engines are dramatically narrowing, from a user perspective at least, this could be a selling point. It certainly has the gimmick factor and that’ll last at least a few weeks (Google Wave anyone?).
That said, I’m not 100% sure want my incomplete searches to flash before my eyes each time I do a search. I’ve always found predictive text searches more irritating than people who finish off my sentences, and I’ve already found myself shouting “Just wait!” at my screen, as Google leaps to early conclusions about what I’m interested in. In the end though, the result is the same. Which kinda makes you wonder what all the fuss is about.