Google Instant or Google Irritant?

Useful, or an annoying gimmick? So Google has speeded up search. Brilliant! But then again, it was pretty damn fast already, wasn’t it? I don’t recall popping out...

Useful, or an annoying gimmick?
Useful, or an annoying gimmick?

So Google has speeded up search. Brilliant! But then again, it was pretty damn fast already, wasn’t it? I don’t recall popping out for a coffee while their servers chugged away before this announcement. So why the fuss?  I suppose it’s a differentiating factor from Bing, and in a market where the differences between search engines are dramatically narrowing, from a user perspective at least, this could be a selling point. It certainly has the gimmick factor and that’ll last at least a few weeks (Google Wave anyone?).

That said, I’m not 100% sure want my incomplete searches to flash before my eyes each time I do a search. I’ve always found predictive text searches more irritating than people who finish off my sentences, and I’ve already found myself shouting “Just wait!” at my screen, as Google leaps to early conclusions about what I’m interested in. In the end though, the result is the same. Which kinda makes you wonder what all the fuss is about.

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4 comments

  1. Avatar

    Florian Rohrweck Reply

    You know, if it’s to fast for you, just turn it off. I love it.
    Why? Because sometimes I find what I’m looking for with an incomplete search query easier than with the full query. I just tend to be too specific when googling. That’s why it is just perfect for me.

  2. Avatar

    uesnyc Reply

    Only a moron would find it irritating since someone who doesn’t like it can easily use the “turn off” link that is clearly visible on the page.

  3. Avatar

    Luke Brynley-Jones Reply

    I know there’s an off button. Still irritating.

  4. Avatar

    Chris Jones Reply

    I was thinking of writing an article about Google Instant because I have taken to calling it Google Irritant. I though I’d Google it first and found your blog.

    The more I think about GI the more profound I think this change is and Google will need to closely monitor it and tweak it. I’m thinking not only from a usability point of view but also from a ranking point of view.

    Maybe I will write that article….