Instagram for iOS version 6.0 is available today in Apple’s App Store, and Instagram for Android version 6.0 is available today on Google Play. So, what’s new?
Instagram has quickly grown from a trendy iOS-only app to an extremely popular social network with 200 million monthly active users and more than 75 million daily users. The photo-sharing network’s users are also some of the most engaged, with roughly 60% of users signing in every day, compared to only 46% of Twitter users.
There’s no denying that Instagram did a great job when they initially brought out the app. It was simple and effective and met the needs of those who used it. But with many Instagram users, especially the more discerning (not to say fussy) photographer groups, turning to other photo editing apps (Snapseed, Camera+, VSCO Cam) to get different photographic effects before publishing their photos, there was a clearly a need for Instagram to move into new territory and satisfy user requests for more creative options.
Instagram’s new update gives users more control over their filter intensity with the use of a simple sliding bar. The update also gives users more tools to tweak the brightness, contrast, saturation, highlights, shadows, sharpness, vignette and warmth of their photo along a sliding scale. Perhaps this will encourage more users to stay within the app rather than editing in other apps prior to visiting Instagram.
With 10 new and 7 updated tools it almost feels like a new Instagram. However, you can still use it very easily and I suspect this new update will offer up a lot more for their photo-loving community.
The full list of new features includes:
- Brightness: makes your photo brighter or darker
- Contrast: makes the bright areas of your photo brighter, and the dark areas darker
- Saturation: increases or decreases the color intensity of the image (e.g. red becomes redder)
- Warmth: shifts the colors of your photo towards either warmer orange tones or cooler blue tones
- Highlights: adjust the brightness focusing on the bright areas of the image
- Shadows: adjust the brightness focusing on the dark areas of the image
- Filter Strength: Tap on a filter to adjust the filter strength. (Border is now within Filter Strength; tap on a filter to add a border)
- Adjust: crop and straighten your photo at the same time
- Vignette: darkens the edges of the photo and directs the attention away from the edges towards the center of the photo
- Sharpen: adds a subtle crispness to your photo and makes photo clearer
Want to see it for yourself? Check out the demo video created by Instagram to show off the new features: