Yesterday photo-sharing site Instagram updated it’s terms and conditions which now allows them to share user data with Facebook.
From Instagram’s updated policy, which takes effect from the 13th January 2013:
“We may share User Content and your information (including but not limited to, information from cookies, log files, device identifiers, location data, and usage data) with businesses that are legally part of the same group of companies that Instagram is part of, or that become part of that group (“Affiliates”). Affiliates may use this information to help provide, understand, and improve the Service (including by providing analytics) and Affiliates’ own services (including by providing you with better and more relevant experiences). But these Affiliates will honor the choices you make about who can see your photos.”
On their official blog, Instagram are keen to point out that users can still choose who their photos are shared with. Photos don’t have to be published to Facebook and users have the ability to keep their account private. Their other key point is that their new terms allow them to better protect users from spam and abuse as they can tap into Facebook’s resources for dealing with problems.
Although this move is not altogether surprising, critics will point to the fact that Mark Zuckerberg previously emphasised his commitment to “building and growing Instagram independently”. However, more data means more targeted advertising and this is essential for Facebook’s revenues.
Facebook have already updated their terms and conditions after holding a vote earlier this month.
Instagram have described this latest update as a ‘small preview’ – may there be more announcements in coming weeks? Will we see additional changes to incorporate advertising in order to monetise Instagram?