This week the mobile-first platform made it clear that it had not forgotten about its desktop users by announcing that users would now be able to search for people, places and hashtags on the web.
In a comment made to TechCrunch, an Instagram spokesperson said:
“While Instragram.com is designed to be complementary to the mobile apps, it’s important to the global conversations that happen on Instagram”.
The Facebook owned platform has become the go to platform for many marketers, in particular those looking to reach a younger demographic. Many brands are now heavily using the mobile app to boost their visual marketing strategy. These marketers and the brands they work for have this week been handed an opportunity to reach their target audience regardless of whether they choose to use smartphone or desktop versions of the platform.
In addition to updating Instagram.com, Instagram has created landing pages for geotags and hashtags and when users search for locations or hashtags they will be directed the top posts associated with their search.
This week’s updates have improved the user experience for the not strictly mobile Instagram users, something that other mobile-first platforms have to date shown little to no interest in. An Instagram spokesperson reiterated in comments made to TechCrunch that Instagram.com is not the company’s focus, but that its an important distribution channel for the content shared by users.
Are you using Instagram for marketing purposes? How do you see this new feature affecting your Instagram marketing? I’d be interested to hear your thoughts on this insta-eresting new feature in the comments below.