Until now, marketeers without a social media analytics platform in place have been left in the dark with regards to how their tweets are performing. This is all about to change with the new and improved analytics dashboard from Twitter.
Whilst Twitter had previously given users the ability to measure promoted tweets, these new analytics will allow users and brands to assess what kind of engagement they’re getting from their day-to–day tweets.
These analytics are available to everyone who has created ad accounts on Twitter, even if they haven’t managed any advertising campaigns. Just set up your Twitter Ads profile and get started.
The long awaited release gives users the ability to see measurable insights such as:
- Number of impressions
- Profile clicks
- Link clicks
- And the number of new followers as a result of a particular tweet
Other useful features include:
- The ability to see your Tweets performance in real time.
- A comparison of impressions (the number of times a tweet is viewed by anyone on Twitter web and Android or iOS apps, including logged-out users), total engagements and retweets over a 28 day period.
- The ability to export your tweet performance metrics into a CSV file, which now includes both organic and promoted data.
Tweet activity dashboard best practices
With the new tweet activity dashboard marketeers will be able to identify which tweets drive the highest engagements and impressions. Here are a few ways to use the dashboard to improve your content strategy today:
- Pay attention to when you tweet. Note which time of day and day of the week yields the highest engagement and impressions.
- Analyse the frequency of your tweets. Use your new insights to determine your Tweet rhythm.
- Identify what tweet mechanics work and which aren’t as effective. Keep an eye on elements like different calls to action, the inclusion of rich media and copy length.