Marketing automation is one of the fastest growing trends in digital marketing. But how can you do it on a tight budget?
Many of us dream of automating our marketing, sales, CRM and analytics to make our time more productive and enable us to rapidly test and improve our marketing processes. Yet the obvious solutions, the Marketing Suites offered by the likes of Salesforce, IBM, Oracle and Adobe, require the kind of budget (and skills) that most smaller companies can only dream about.
For our upcoming webinar Marketing Automation on a Shoestring (3pm GMT, 17th Nov) I’m going to be asking a panel of experts how SMEs can implement effective marketing automation without breaking the bank, including:
|How can you automate your marketing – including email, SEO, advertising, content and social media?|
|How can you integrate your marketing and sales functions through automation?|
|What kinds of tech solutions do you need to consider?|
|Will your CRM enable automation? (Or do you need to upgrade?)|
|What kinds of techniques – such as re-marketing, email auto-responders and social CRM – should you learn about?|
I’ll be joined in this 1-hour webinar, which will be recorded and available to listen afterwards, by three expert panelists:
- Philip Storey (Founder, Enchant) – A well-known advisor on marketing automation, specialising in email marketing and CRM, with over 12 years experience working with brands and SMEs.
- Gemma Went (Digital Marketing Consultant) – One of the UK’s most experienced digital marketing consultants, whose client list includes Universal, Channel 4 and The National Trust.
- Tamsin Fox-Davies (Small Business Evangelist, Constant Contact) – A respected expert on SME marketing at Constant Contact, which provides marketing automation tools to 600,000 small business customers, worldwide.
To take part in this fascinating webinar – please book your place now.
We’ll be taking questions throughout, so make sure you come with lots of questions or ideas to share.