While we aren’t big proponents of the social media statistic video genre, Erik Qualman, author of Socialnomics has published a new video for 2014 that, we have to admit, is full of sharable insights.
“We don’t have a choice on whether we do social media, the choice is how well we do it” – Erik Qualman
Mixed in are a few stats which might surprise (or alarm) you:
- 53% of millennials would rather lose their sense of smell than their technology.
- More people own a mobile device than a toothbrush.
- Each day 20% of the terms typed into Google have never been searched before.
- Every second, 2 new members join LinkedIn.
- The LinkedIn age limit has been lowered to 13 (we have to ask: why??)
- Grandparents are the fastest growing demographic on Twitter.
- 53% of people on Twitter recommend products in their tweets.
- 93% of shoppers’ buying decisions are influenced by social media.
- 90% of consumers trust peer recommendations – only 14% trust advertisements.
- The 6 second vine is the new 30 second commercial.
- The average person has a 7 second attention span, a second less than a goldfish.
- Real time marketing and news jacking are becoming staples for savvy brands.
If these stats leave you unmoved. You might prefer the Social Media Revolution parody video, below, which contains equally astounding facts. Sadly, most completely untrue.