-
FeaturedTwo thirds of marketers unhappy with social media tools budget
Budget continues to be a concern for social marketers looking to keep pace with a rapidly evolving industry.
By Paul Roberts -
Book Reviews
Read an extract from Joshua March’s ‘Message Me’ book
He's the daddy of social customer service and has now literally written the book on a sector of marketing that no brand should do without.
By Paul Roberts -
Featured
Instagram launches long-form video platform IGTV
After much speculation it's finally here, but what can we expect from Instagram's shiny new video toy?
By Paul Roberts -
Featured
Twitter redesign to put news and personal content on top
Forthcoming raft of changes looks set to bolster the platform's growing reputation as a news outlet.
By Paul Roberts -
Facebook
The Sprout Social Index 2018 – what do consumers want from your brand?
It's the million dollar question, and the social media management giant has attempted to answer it with its latest Index.
By Paul Roberts -
Facebook
Instagram prepares to launch long-form video platform
Multiple reports suggest users will soon be able to upload videos longer than the current 60-second limit in a direct challenge to YouTube.
By Paul Roberts -
Customer experience
Expert interview: Conversocial founder and CEO Joshua March
Conversocial bossman Joshua March shares his expert insights into how social media has become such a vital component of customer service.
By Paul Roberts -
Social Media Measurement
Expert view: Measuring social ROI with Hootsuite’s Rylan Holey
Social ROI is no longer simply about measuring traffic, according to Hootsuite's Rylan Holey. So what is it about then?
By Paul Roberts -
Case Studies
Social listening case studies – three brands who nailed it
Social media monitoring is a well established marketing tool, but how many brands use it to inform business decisions?
By Paul Roberts -
Social Media News
Fewer than 10% of Twitter users question fake news
Fake news has become a modern-day scourge, but who's really to blame? Turns out more of us than you might think...
By Paul Roberts
