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FeaturedTwo thirds of marketers unhappy with social media tools budget
Budget continues to be a concern for social marketers looking to keep pace with a rapidly evolving industry.
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Book ReviewsRead an extract from Joshua March’s ‘Message Me’ book
He's the daddy of social customer service and has now literally written the book on a sector of marketing that no brand should do without.
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FeaturedInstagram launches long-form video platform IGTV
After much speculation it's finally here, but what can we expect from Instagram's shiny new video toy?
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FeaturedTwitter redesign to put news and personal content on top
Forthcoming raft of changes looks set to bolster the platform's growing reputation as a news outlet.
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FacebookThe Sprout Social Index 2018 – what do consumers want from your brand?
It's the million dollar question, and the social media management giant has attempted to answer it with its latest Index.
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FacebookInstagram prepares to launch long-form video platform
Multiple reports suggest users will soon be able to upload videos longer than the current 60-second limit in a direct challenge to YouTube.
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Customer experienceExpert interview: Conversocial founder and CEO Joshua March
Conversocial bossman Joshua March shares his expert insights into how social media has become such a vital component of customer service.
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Social Media MeasurementExpert view: Measuring social ROI with Hootsuite’s Rylan Holey
Social ROI is no longer simply about measuring traffic, according to Hootsuite's Rylan Holey. So what is it about then?
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Case StudiesSocial listening case studies – three brands who nailed it
Social media monitoring is a well established marketing tool, but how many brands use it to inform business decisions?
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Social Media NewsFewer than 10% of Twitter users question fake news
Fake news has become a modern-day scourge, but who's really to blame? Turns out more of us than you might think...
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