Pinterest is setting its sights on the UK, today revealing new changes and a marketing campaign to attract more UK users to the social network.
Their updates will include integration of British English, UK relevant search results and local suggestions. They are also planning to drive new sign-ups with their campaign, #PinItForwardUK. In an email to TechCrunch Pinterest described the changes:
…more UK Pinners and pins will be suggested to UK users on the site. Also, when a new person in the UK joins Pinterest, they’ll now see other Pinners in the UK. In addition, search results will feature more UK content. Finally, Pinterest is making sure that people in the UK can access the service in British English. We’re hoping this will lead to more British pinners discovering things they love on Pinterest.
Pin It Forward UK is a hashtag and blogging campaign that aims to drive new UK sign-ups to the site. It involves 300 UK bloggers recruited by Pinterest who will take it in turns, 10 at a time, to talk about how and why they use Pinterest and how it fits with their hobbies and interests. Pinterest announced the campaign in a guest blog post by Will of Bright Bazaar, one of the bloggers involved and an early UK-based Pinterest user.
In February this year Pinterest raised another $200 million of funding, with international initiatives being part of the need for the extra capital. The site has never properly been launched worldwide, rather it was just available to other countries, this UK launch is very much the start of a much bigger international campaign for Pinterest.