Today Pinterest announced a much needed web analytics tool, allowing businesses to monitor their Pinterest activity has in terms of repins, reach and click throughs. This comes soon after a $200 million investment round, sparking more rumours that Pinterest will soon begin to montetise the site.
The analytics dashboard is available for verified users only (verification is easily done). The post on the Pinterest blog promises more analytics features to come as they develop the service – which could allow Pinterest to monetise the site by charging users for premium analytics.
Pinterest remains a popular social network and is growing fast – as of February 2013 it had 48 million users, up from 25 million in August 2012 – and there has been much speculation as to how and when Pinterest will begin to earn money from the site – either by advertising or premium features. The recent investment round included $100 million from Japanese e-commerce giant Rakuten, causing many commentators to predict a marketplace structure for Pinterest in the future.
Pinterest is in an enviable situation at the moment – their user base is constantly growing, whilst they are also securing a great deal of funding from powerful investors. The ball is very much in their court and everyone is hanging on to see what they’ll choose to do.