Pinterest has started to roll out it’s APIs to a number of brands, including Zappos, Walmart, Nestlé and Elle, allowing them to showcase pins on directly from their homepage.
In an announcement yesterday, they explain how they are ‘starting slow and working on high quality integrations with partners of different sizes whom have already seen success on Pinterest.’ The types of APIs being offered allow brands to feature top repins, most recent pins, related pins, most clicked through pins and results from specific search terms.
For social networks, traditionally, APIs have been rolled out to management tools and measurement services – so this move to involve key brands is a change from the norm. The partnership is a natural one though, Pinterest is a strong driver of referral traffic, particularly for e-commerce, so these new features will make Pinterest more useful for brands and sites – and in turn increasing the number of users Pinterest has.
Pinterest still has not made the move to add advertising on the site, but forming these relationships with retailers and showing how the site could be part of marketing spend means the path to advertising is becoming shorter each day.
Read the official announcement here, and sign up to integrate APIs on your site.