B2B digital marketing is evolving in several clear and exciting new directions. This guide to many of the most important B2B digital marketing trends for 2021, was produced by OST Marketing, who in turn, hand-picked a selection of industry-leading experts to share their insights.
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How should B2B companies work with technology influencers?
Faced with increasing advertising costs and declining organic social media reach, B2B technology companies are increasingly waking up to the potential of influencer marketing. By building a network of supportive influencers, integrating them into marketing campaigns, and offering them genuine benefits for their involve...Read More
Social media might be an instantaneous medium for most people, but for marketers it's anything but.
Thorough planning - often way in advance - is a necessary ingredient of any successful social media marketing campaign.
Here to help you plan for 2018 is a social media calendar from our friends at Sendible. It includes all the major traditional milestones such as Easter an...Read More