B2B digital marketing is evolving in several clear and exciting new directions. This guide to many of the most important B2B digital marketing trends for 2021, was produced by OST Marketing, who in turn, hand-picked a selection of industry-leading experts to share their insights.
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How should B2B companies work with technology influencers?
Faced with increasing advertising costs and declining organic social media reach, B2B technology companies are increasingly waking up to the potential of influencer marketing. By building a network of supportive influencers, integrating them into marketing campaigns, and offering them genuine benefits for their involve...Read More
Social media might be an instantaneous medium for most people, but for marketers it's anything but.
Thorough planning - often way in advance - is a necessary ingredient of any successful social media marketing campaign.
Here to help you plan for 2018 is a social media calendar from our friends at Sendible. It includes all the major traditional milestones such as Easter an...Read More
“Two thirds of the potential value of social media lies in improving collaboration and communication within and across organisations” – McKinsey: The Social Economy
Authored by Luke Brynley-Jones, founder of Our Social Times, The Future of Social Business offers highly informative and provocative analysis of the key arguments around social business strategy and impleme...Read More
Our Social Times has teamed up with some of the leading practitioners in social customer service to bring you this in-depth report on Social Media Monitoring for Customer Service. The report contains 18-pages of first-hand experience and advice from some of the world’s leading brands.
Written by Our Social Times CEO, Luke Brynley-Jones and featuring insights from leading s...Read More
Our Social Times has teamed up with some of the world's leading practitioners in social customer service to bring you this in-depth report on How Contact Centres Should Integrate Social Customer Service.
The report contains 18-pages of first-hand experience and advice. Written by Luke Brynley-Jones and featuring insights from leading social media and customer service practit...Read More
Integrating Social Media and Email Marketing offers practical advice for businesses and organisations that are grappling with the challenges of integrating campaigns that run across multiple channels.
Based on a webinar discussion between the founder of one of the UK’s leading email marketing consultancies, Kath Pay and Dave Charest, Senior Content & Social Media Mark...Read More
This free, in-depth white paper explores one of the most critical questions facing large organisations today: how can we wean ourselves off email?
Containing 20-pages of facts, best practice and expert advice, plus two fascinating enterprise social networking case studies from leading brands, this white paper is essential reading for anyone considering using enterprise soc...Read More