“Two thirds of the potential value of social media lies in improving collaboration and communication within and across organisations” – McKinsey: The Social Economy
Authored by Luke Brynley-Jones, founder of Our Social Times, The Future of Social Business offers highly informative and provocative analysis of the key arguments around social business strategy and implementation. Based on a webinar discussion between the founder of Social Media Club, Chris Heuer, Guy Stephens from IBM and Richard Hughes from BroadVision, the document provides a wealth of insights for large organisations.
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