Welcome to This Week in Social (#TWIS), our weekly round-up to keep you up-to-date with all the latest social media news, controversies and, erm, more controversies.
Google acquires Wildfire
Google have purchased the social media marketing tool Wildfire for around $350m. This creates an interesting situation where Google now sells marketing services to Facebook and Twitter marketing services. The implication being that this acquisition will benefit from the growth of Google’s biggest rivals. Furthermore, as Mark Zuckerberg’s sister works for Wildfire, there are now more Zuckerberg family members working for Google than Facebook (see Tweet below). Read more here.
Digg is back with new app and site re-launch
Social news website Digg has been rebuilt from the bottom up and V1 of the new site has now been launched. According to Mashable “The new site features more images and stories selected by editors. It is free from ads and appears to have space for bigger stories” They have also released a new i-phone app, which allows users to save stories to read later. Read more here.
Social Media and the race for the White House
US Presidential candidates Barrack Obama and Mitt Romney have stepped up their digital campaigns by launching new social apps. The ‘Obama for America’ app is fully integrated with social media, allowing users to post news to Facebook and Twitter and invite friends to campaign events. President Obama’s YouTube videos have also received over 200m views. See the full story here.