In just two weeks until 100 of Europe’s leading brands arrive in London for the Social Customer Service Summit 2014. So, who’s coming and what’s in the programme?
Social customer service has come a long way in a short time. In 2012 we hosted The Social Customer in London. It was a fascinating day, with fine speakers from British Gas, EE and BT, but the overall feeling was that #socialCS was in it’s infancy, with unproven strategies, piecemeal solutions and varying outcomes.
Today we’re announcing the full programme for Social Customer Service Summit 2014 (London), which takes place on 13/14 May, and it’s very clear that things have moved on. The sessions we have planned from senior practitioners at eBay, Nokia, Citibank, Iberia Airlines and Barclaycard, among others, demonstrate a genuine depth of learning and experience that simply wasn’t the case two years ago.
Day 1 is set to showcase the latest and smartest thinking on social customer service, with presentations exploring how to create a global social customer service strategy, how to measure and evaluate #socialCS and even how to use social data and gaming mechanics to improve customer care.
Day 2 is an unique workshop, hosted by Martin Hill-Wilson, who has worked with many of the UK’s top brands. Places are now very limited for that session, but if you’re fortunate enough to get a place, it is guaranteed to be hugely worthwhile.
The full list of sessions for the conference (Day 1) includes some fascinating topics:
- Best Practices in Social Customer Service: What Works and What’s Still Broken
- Social Customer Service & Experience (SCSX): Iberia Airlines Case Study
- Going Global: How To Create an International Social Customer Service Strategy
- Next Generation Customer Communities: From Support to sCRM & Advocacy
- Balancing Compliance with Communication: Barclaycard Case Study
- Discussion: How Should Contact Centres Integrate Social Media?
- Tweeting through the Red Tape: Delivering Social Customer Service in Highly Regulated Industries
- The 5 Biggest Mistakes your Social Customer Service Agents are Making
- Discussion: How Should Brands Deal with Negativity and Crises on Social Media?
- How to Measure and Evaluate Social Customer Service
- Using Social Data & Gaming Mechanics to Improve Customer Service
I hope you can join us for what promises to be the most advanced discussion of social customer service that the UK has seen to date. Brands attending #SCSS14 include Sky, Microsoft, First Direct, eBay, LloydsTSB, Nokia, Barclaycard and Argos, so expect fine conversation and great networking.
To book your tickets today visit the website or call us on +44 (0)845 463 1435.