In industries where the workforce is mostly desk bound, getting away from the office to network and enhance your learning is critical.
And if you happen to work in social media marketing, keeping your finger on the pulse of such a fast-moving industry is part of the job. Reading a social media blog such as Our Social Times is one way of keeping up to date, but you should also aim to attend at least one social media event or conference per year.
The opportunities for learning from leading names in the industry should hold significant appeal, not to mention networking with others who understand what you go through in your day to day role.
Social media events are commonplace; barely a day goes by without one taking place somewhere in the world. They range from half-a-day to a whole week, feature key speakers from some of the world’s biggest brands, offer workshops in which the latest social media strategies are discussed and provide plenty of networking opportunities.
But how do you know which one is right for you? Social media events can be pricey, so before you try to convince your boss that your attendance is justified, it’ll pay to put the research in and come up with a list of reasons why a particular event will benefit you and your organisation.
Many events have a broad focus, with ‘social media marketing’ or ‘digital marketing’ as their prominent themes. If that’s the case then you’d be wise to run through their agendas to determine exactly what they mean. Will they be focusing on specific sectors? Will they be covering big brands only? Will there be any insight on B2B? How about content marketing or social media analytics?
Your first move should be to browse through our list of forthcoming events, and then carry out your own research to determine which one is right for you.
Want to list an event?
If you have a social media event anywhere in the world that you’d like us to help promote, then drop us a line using the form below and we’ll be in touch.