Social Media for the Hospitality and Gaming Industry

As you will most certainly know if you’re in the gaming industry, social gaming is going ballistic. Social gaming giant Zynga, which reportedly raised $400 million in investment...

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As you will most certainly know if you’re in the gaming industry, social gaming is going ballistic. Social gaming giant Zynga, which reportedly raised $400 million in investment last year and aims to top $1 billion in revenues this year, has recently hit new heights with 6 million daily active users playing it’s new CityVille Facebook application in just 8 days. By any standards, that’s a lot of people, and, some might say, a lot of wasted time.

Alongside Facebook applications, one the key drivers for social gaming has been the mobile revolution – in other words, the dramatic growth in the use of iPhones and Android phones we’ve seen in the last 2 years.  One of the mobile gaming apps I’ve heard about in the US, but less so in Europe, is SCVNGR (pron. “scavenger”). In the Foursquare model, it lets you go to places and sign in to tell your friends you’re there, but you can also do various tasks – including tasks set by other gamers and the establishment you happen to be in. That way you can win prizes, such as free food and drinks and, as the storyline goes, everybody’s happy.

This, and the many similar apps out there, is obviously a fantastic opportunity for the hospitality and gaming industry. If gaming applications mange to encourage everyday people to return to bars and restaurants, how do you think they’re going to work on regular gamers and gamblers? Exactly. Bingo! Ka-ching! And any other tasteless money-sound you care to make.

It’s exactly this topic that a couple of our speakers at Social Media Marketing Las Vegas will be presenting on 12th January. Here’s the low-down:

David Koloski and Eric Petersen of Caesars Entertainment will give an interactive presentation on how the Las Vegas hospitality and entertainment giant makes use of social media for business development and brandraising. They will share their insights from their companywide social listening/customer service for hospitality. The hands-on presentation will include case studies on the usage of location based services (Facebook Places, Foursquare, Whrrl, SCVNGR) blogger outreach and the rise of mobile in their business. Come prepared to learn practical and tactical tips and tricks from the social media leaders in Las Vegas hospitality community.

Sadly I’m not going to be there to hear their session, but I’m going to be tuning into the Twitter stream (#smlasvegas). If you’re in the hotel and gaming industry in Las Vegas, it’s well worth heading down to the Flamingo Hotel for this one.

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